TomTom Leads in Location Applications & Services Rankings

  • TomTom achieved the highest score in one of the most relevant sections for automakers.
  • HERE slipped to the second position with Google in third place.
  • TomTom led in Real-time Traffic, Navigation, Routing and Infotainment, while HERE led in Tracking and Positioning, and EV Services.

Seoul, Beijing, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, San Diego, Taipei, Tokyo – April 22, 2024

Netherlands-based mapping company TomTom has topped the Location Applications and Services category of Counterpoint’s latest Location Platform Effectiveness Index. HERE slipped to the second position with Google in third place. The index analyses the capabilities and performance of over 25 of the world’s leading location and mapping players.

Counterpoint is publishing the analyses in sections. The first section covers the Location Applications and Services category, which accounts for 13 of the 80 key capabilities covered by the overall Location Platform Effectiveness Index.

Location-based services like navigation, traffic and infotainment play a crucial role in modern vehicles by enhancing the driving experience, improving safety and offering new conveniences.

In the latest analyses, TomTom scored the highest points in 4 out of the 13 sub-categories of the Location Applications and Services section. Vice President Peter Richardson said, “TomTom’s success is a combined effort of innovative thinking and pivoting strategically to open-source data and bringing a new wave of collaboration in map-making while challenging the industry status quo.”

Location Platform Effectiveness Index 2023: Location Apps and Services
Source: Counterpoint’s Location Platform Effectiveness Index, 2023

TomTom ranked first with a total score of 77.5 out of 100. The company led in four parameters – navigation, real-time traffic, routing and infotainment. TomTom also performed well on other parameters such as EV services and consumer apps.

HERE came second in the revised Location Applications and Services category, as new parameters like consumer apps, location-based services and payments were added in this edition. The company also scored the highest points in 4 out of 13 capabilities to reach a total score of 74.5 out of 100.

Google scored the maximum points on the consumer app parameter as Google Maps remained the undisputed leader for navigating from point A to point B, locating businesses or finding points of interest in a specific locality.

Navigation: TomTom scored the highest for navigation capability due to its hybrid navigation system solution that provides constant navigation via its unique approach of online and onboard navigation as compared to the cloud-only or traditional onboard navigation services in the market. Global automakers such as Stellantis and Volkswagen Group rely on TomTom for navigation software.

Real-time traffic: TomTom came out as the leader in real-time traffic services due to a rich collection of historical road and live traffic data available in 84 countries with over 600 million connected devices, compared to HERE’s coverage in over 70 countries with more than 180 million cars. TomTom Traffic is often the first choice for automakers like Ford and Volkswagen Group.

EV services: HERE scored the highest in EV services as the company added a new capability using machine learning (ML) models to predict the availability of charging points at the time of arrival of the EV, and a database of over 1.2 million charging connectors globally along with information on location and real-time availability. TomTom followed HERE with close to 1.2 million charging points mapped across 90 countries, out of which 800,000 provide real-time data.

Infotainment: TomTom leads in infotainment capabilities as the company offers Digital Cockpit, a dedicated open, flexible and modular infotainment software platform. This allows TomTom to offer the full IVI stack to automakers in one complete solution that powers navigation, voice assistant, location search and more. Google is the closest competitor that offers an entire IVI stack to carmakers, but the solution is not open or as flexible. HERE opted for a different strategic path and chose not to develop an infotainment platform.

The comprehensive and in-depth ‘Location Platform Effectiveness Index 2023 Part 1-Industry Overview and CORE Analysis’ is now available for purchase at

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Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

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