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"Overall, iPhone 12 is likely to remain the volume driver for Apple through the quarter. The iPhone upgrades in the upcoming months will also push volumes of older iPhone in the refurb segment. The secondary market was also hit by COVID, and the iPhone upgrade season will help offset some of the decline." - Jeff Fieldhack
Global smartphone sell-through declined (YoY); shortages across supply chains dragging down production.
Key Markets - China, US and EU drove the Global YoY sales decline
Premium segment rebounds driven by Apple
In addition to a comprehensive global handset market analysis, the Counterpoint Market Pulse also contains country-level smartphone, global hardware feature and hit model analyses. Use the link below for more information.
Source: Counterpoint Market Pulse November 2021. Click here for more information