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January Week 4 (24th -30th, 2021)
"Overall, iPhone 12 is likely to remain the volume driver for Apple through the quarter. The iPhone upgrades in the upcoming months will also push volumes of older iPhone in the refurb segment. The secondary market was also hit by COVID, and the iPhone upgrade season will help offset some of the decline." - Jeff Fieldhack
Monthly Market Pulse Key Highlights
Global smartphone sell-through declined (YoY); shortages across supply chains dragging down production.
- Global smartphone sell-through declined (9% YoY) in October as key markets decline. However, the sell-through improved 5% month over month driven by Apple.
Key Markets - China, US and EU drove the Global YoY sales decline
- China’s smartphone market continued to decline steeply (-22% YoY) in October. There are several factors driving this. The negative macroeconomic environment has left consumers with lower disposable income. In addition, the increasing ASP of smartphones have lengthened the replacement cycles. While Huawei is scaling down fast in the region, other brands aren’t moving fast enough to fill the gap; there is some patriotic sympathy towards Huawei.
Premium segment rebounds driven by Apple
- The premium segment gained in October driven by Apple iPhone 12 series and the Samsung Galaxy Note 20 Ultra 5G.
Smartphone OEM Market Share
In addition to a comprehensive global handset market analysis, the Counterpoint Market Pulse also contains country-level smartphone, global hardware feature and hit model analyses. Use the link below for more information.
Source: Counterpoint Market Pulse November 2021. Click here for more information
Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
