Samsung Leads Sri Lanka Smartphone Market Even as Xiaomi Enters Top Three

Sri Lanka’s smartphone market grew around 11% YoY during Q1 2019.

New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires –

3rd June 2019

Samsung fended off the competition from Chinese brands Huawei, Xiaomi, OPPO, and Vivo to remain at the top of the Sri Lankan smartphone market during Q1 2019, according to the latest research from Counterpoint’s Market Monitor service. Although it’s market share dropped to 33% in Q1 2019 as compared to 41% in Q1 2018, Samsung retained its lead due to aggressive marketing and wide distribution.

Commenting on the findings, Tarun Pathak, Associate Director at Counterpoint Research, said, “Samsung continues to be the market leader due to its innovative products, like the J series, coupled with aggressive marketing initiatives. Samsung began its journey in 2010 in Sri Lanka, and over a decade, it has grown into one of the country’s biggest consumer product company. Samsung continues to expand its customer base by entering into strategic partnerships to develop its distribution network in Sri Lanka.”

Overall, the Sri Lankan smartphone market grew 11% year-on-year (YoY) during Q1 2019. The growth was mainly due to Chinese brands like Huawei and Xiaomi. In fact, Xiaomi became the third-largest smartphone brand in the country, with a 34% QoQ growth in shipments. However, Huawei remained the most popular Chinese brand. The top four Chinese brands, HOVX or Huawei, OPPO, Vivo, and Xiaomi, accounted for 89% of the total sales by Chinese brands in the market. Huawei alone accounted for 45% of the volumes.

Commenting on the Sri Lankan market, Pathak said, “Sri Lanka, is a developed market in terms of technology adoption in SAARC and has seen a rising trend of smartphone sales, indicating a strong growth potential. The growth of smartphone sales is due to a shift in new technology and adaption to digitalization. As of Q1 2019, smartphones account for 56% of the total handset market in Sri Lanka.”

Exhibit 1: Sri Lanka Smartphone Market Share – Q1 2019

Sri Lanka Smartphone Market Share – Q1 2019

Source: Counterpoint Research Market Monitor 2019

In terms of system-on-a-chip (SoC) vendors, Qualcomm is the clear leader in the smartphone segment with a 35% share. Shipments of smartphones with Qualcomm chipsets increased 16% QoQ and 99% YoY.

Commenting on the findings, Tanvi Sharma, Research Associate said, “The increase was due to the growth of Qualcomm embedded Samsung and Xiaomi smartphones. Xiaomi, OPPO, and Huawei together contributed 47% of smartphone shipments with Qualcomm chipsets, while Samsung contributed to another 36%. MediaTek suffered a huge decline in Q1 2019 as its sweet spot price band of US$50-US$75 declined significantly in this quarter.”

Exhibit 2: Sri Lanka Top Five Smartphone Model Share – Q1 2019

Source: Counterpoint Research Market Monitor 2019

Sri Lanka Market Summary:

  • Top five smartphone brands accounted for 76% of the total smartphone market during the quarter.
  • The <US$150 price band accounted for 53% of the total market. Samsung replaced Huawei to become the leader in this price band during the quarter. Samsung Galaxy J2 Core, Samsung Galaxy J6, Huawei Y5 Lite, and Huawei Y3 were among the top smartphones in this price band.
  • Huawei’s newly launched Y series Y9 (2019), Y7 Pro (2019) and Y6 Pro (2019) captured 28% of the total brand shipment. Nova 3i came out to be the top-selling model.
  • Chinese brands are well spread out in the Sri Lankan market with presence in hyper-competitive price brands.
  • LTE-capable smartphones contributed to 93% of total smartphone shipments in Q1 2019. The product portfolio of leading Chinese and global brands remains LTE-only. However, local brands (E Tel, Greentel, and Dialog) are still offering WCDMA smartphones.
  • 43% of the total smartphone market preferred handsets with a display size of 6-inch or more leaving behind 5.00-5.49 inch category.
  • Chinese brands are at the forefront when it comes to driving shipments of smartphones with 10.00-14.99 megapixel (MP) and 15.00-19.99 MP primary camera. Around 49% of the total smartphone market had a 10.00-14.99 MP primary camera.
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.