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Qualcomm Bolsters Automotive Presence with One More Deal

Qualcomm has inked a deal with Stellantis, the world’s fourth-largest automaker.  Stellantis controls a large number of iconic brands including Fiat, Jeep, Peugeot, Chrysler and Maserati. Stellantis will power its new vehicles with Qualcomm’s Snapdragon Digital Chassis, which Qualcomm introduced during the IAA Mobility show in 2021. Snapdragon Digital Chassis, with its modular approach, enables automakers to build connected and smart vehicles, and meet the ever-growing demand for safer and more intelligent cars.

Digital Chassis is a set of open and scalable cloud-connected platforms to improve safety and the in-vehicle experience. It includes:

Snapdragon Car-to-Cloud: a platform that allows automakers to generate new revenue streams by introducing new services, features, and performance upgrades to the vehicle.

Snapdragon Auto Connectivity: provides a host of advanced connectivity solutions, where Qualcomm is the leader globally like 5G, C-V2X, LTE, Wi-Fi, Bluetooth, GPS/GNSS, etc for connecting the car to the cloud, internet and the infrastructure.

Snapdragon Ride: offers advanced driver assistance and automated driving solutions which is further enhanced with the recent acquisition of Arriver.

Snapdragon Cockpit: allows automakers to provide a more immersive in-car experience with enhanced graphics, visuals and intuitive human-machine interactions

Source: Qualcomm

The multi-year partnership

Stellantis will use Snapdragon Digital Chassis across all its 14 brands to provide smarter vehicles and a more immersive in-vehicle experience. The technology will be introduced in vehicles from the year 2024 and starts with the luxury brand Maserati.

In December 2021, Stellantis announced its plans to develop software-based platforms powered by artificial intelligence (AI) and will deploy them in vehicles from 2024. There will be three platforms: STLA Brain, STLA SmartCockpit and STLA AutoDrive.

The STLA Brain is the new electrical/electronic (E/E) and software architecture for new vehicles. It is fully cloud-integrated to provide Over-the-Air (OTA) capabilities. STLA SmartCockpit is built on top of the STLA Brain and offers AI-based applications like navigation, voice assistance, and in-vehicle payments. The STLA AutoDrive platform provides level 3 autonomous driving technology, which Stellantis is co-developing with BMW.

Source: Stellantis

The STLA SmartCockpit is designed with Amazon and Foxconn to deliver a connected and personalized in-vehicle experience and Qualcomm’s Digital Chassis will be integral to SmartCockpit.  The Snapdragon Cockpit Platform will power an advanced touch and voice-controlled multi-display cockpit, with rich graphics, high-quality audio, and clear voice communications. The Snapdragon Cockpit Platform will bring additional levels of digital intelligence to enhance the STLA Brain, improving convenience and safety features, including a personal assistant, OTA updates, vehicle performance upgrades, diagnostics and repair, and more.

Source: Qualcomm

Key Takeaways

  • Qualcomm is cementing its position as a leading technology provider in the automotive industry with this deal. Its automotive segment revenue is growing strongly; its automotive design-win pipeline increased to $13 billion in 2021 from $3 billion in 2017.
  • Stellantis will be able to bring one uniform cockpit platform and 5G telematics solutions across all 14 of its brands.
  • Working directly with the chipmaker, Stellantis can closely monitor the supply chain to avoid, or limit, supply-chain disruptions such as the ones the auto industry has experienced recently.
  • Since the launch of Snapdragon Digital Chassis, Qualcomm has signed partnerships with major global players including Renault, GM, Ferrari, Honda, and Volvo.
  • Major wins so far have come from the digital cockpit and connectivity solutions, while a few (GM and BMW) are for the Snapdragon ride (ADAS/AD) platform. With the acquisition of Arriver, Qualcomm is likely to sign more deals with Tier-1s and automakers in the future to expand its automotive pipeline.
Source: Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

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