Q2 2021: realme Becomes No. 1 Brand in Philippines Smartphone Market

Hong Kong, Beijing, Taipei, Seoul, New Delhi, London, Boston, Toronto – August 7, 2021

The Philippines smartphone market witnessed a strong 30% YoY shipment growth in Q2 2021 with realme becoming the number one brand, according to Counterpoint Research’s Monthly Philippines Channel Share Tracker. The country’s smartphone market has remained resilient aided by strong promotions. Besides, the Philippine economy is booming with a growing middle class and young population pushing the consumer market upwards. Therefore, despite the rising COVID-19 cases in the country, the smartphone demand in the market remained strong in Q2 2021 due to the rapid shift away from feature phones. Also, lockdowns and other COVID-19 restrictions made the consumers even more dependent on the smartphone.

realme topped the market in Q2 2021 with a 21% share in a closely fought race. The newly launched realme 8 series did quite well in the market, but the C series remained the main volume driver for realme. OPPO came a close second with a 20% share driven by its A series. Samsung and vivo came third and fourth with 19% and 18% share respectively. Xiaomi retained its place in the top five by increasing its share to 9%.

Smartphone Shipment Share of Top 5 Brands in Philippines, Q2 2021

Source: Counterpoint Research Monthly Philippines Channel Share Tracker, June 2021

Research Associate Debasish Jana said, “The Philippines smartphone market continues to grow as consumers are rapidly shifting to the smartphone. Besides OEMs promoting the smartphone ecosystem, the telecom operators are also encouraging consumers to adopt 4G and 5G, leading to more people buying smartphones to avail better connectivity.”

Jana added, “Online channels are increasingly playing a crucial role in the smartphone market growth. They became more significant during the COVID-19 restrictions when offline retail could not operate at normal capacity. The country’s top e-commerce websites, such as Lazada and Shoppe, have seen exceptional growth and smartphone OEMs have utilized this opportunity well to become strong in online channels.”

In Q2 2021, the share of sales through the country’s online channels was 15%, which is a 65% increase YoY. realme continued to lead the Philippines online market with a 32% share.

5G connectivity continues to expand across the Philippines. Smart, one of the country’s leading operators, now has a country-wide 5G network. Another operator, Globe, is also expanding fast. Along with the infrastructure expansion, the retail prices of 5G enabled smartphones are also coming down fast, which will help in establishing the 5G user base in the country. Currently, 5G capable smartphones have a 7% share of the market, which is expected to grow in the coming days.

The recent surge in COVID-19 cases in the country will make the smartphone OEMs cautious and there is a possibility of the shipments slowing down in the next quarter.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Debasish Jana

Tarun Pathak

 Twitter Logo - PNG and Vector - Logo Download

Follow Counterpoint Research


Related Posts

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.