According to latest research from Counterpoint’s Market Monitor quarterly tracker program, USA smartphone market reached 33 million units at the end of Q1 2014. The smartphone market grew a modest 7% annually but now accounts for more than 87% of the total handset shipments, highest ever.
Some highlights during the quarter for the US smartphone market include:
- Samsung was the top handset supplier while Apple was the top smartphone supplier
- Apple & Samsung together captured more than two-thirds of the smartphone market
- TCL-Alcatel became the fourth largest handset supplier and fifth largest smartphone supplier in USA, maninly taking share away from Huawei
- Android share rose to 59% of the total smartphone shipped during the quarter & Windows Phone grew to slightly under 4%
- Three out of four smartphones shipped during the quarter were LTE smartphones
- Apple & Samsung combined captured more than 70% of the LTE shipments
- In terms of in-carrier share for the brands, Apple dominated the big two carriers capturingmore than half of Verizon & AT&T’s smartphone shipments and more than a third of smartphone shipments at T-Mobile & Sprint respectively
- Samsung was the top brand at T-Mobile and regional carriers while the next best performing brands were: Nokia (at AT&T), Alcatel (at T-Mobile), ZTE (at Sprint) & Motorola (at Verizon)
- T-Mobile (with MetroPCS) is now the third largest smartphone carrier in terms of smartphone volumes buyer closely behind AT&T overtaking Sprint platform (with all MVNOs). Uncarrier strategy is surely working for the carrier attracting a wave of new smartphone subscribers
Exhibit: OEMs Smartphone market share by Carrier for Q1 2014
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