Podcast: Rise of Affordable Premium Smartphones in Korea Signals a Trend Change

The Korean smartphone market is dominated by three major players – Samsung, Apple and LG. Out of the three, Samsung has a majority market share of close to 60%, whereas Apple and LG hover close to 20%. Since 2016, except 2017 (due to Galaxy Note 7 fiasco), the Galaxy S and Note series sales have been more than other devices during the first quarter period. But that changed in Q1 2020, with an “affordable premium” Galaxy A90 5G emerging as the best-seller in Korea.

Counterpoint Samsung smartphone sales share by product group, Korea
Source: Counterpoint Model Sales Tracker

A non-ultra-premium smartphone taking a top spot is a significant event that signals changing consumer needs. The COVID-19 impact could be one of the reasons why we are seeing this shift. The “affordable premium” smartphones bring top-of-the-line hardware along with flagship features without creating a hole in your pocket. The Q1 2020 best-seller in Korea, the Galaxy A90 5G, comes equipped with Qualcomm’s flagship Snapdragon 855 SoC, triple cameras and next-gen 5G connectivity with an ASP of $453.

Counterpoint Smartphone average selling prices (ASP), Korea
Source: Counterpoint Model Sales Tracker

In the latest episode, “The Counterpoint Podcast” host Peter Richardson and research analyst Minsoo Kang discuss the rise in popularity of “affordable premium” smartphones in the Korean market. The discussion also touches upon other launches such as the Apple iPhone SE, LG Velvet, and a look at overall best-selling phones in Korea, and more.

Hit the play button to listen to the podcast

Also available for listening/download on:


Related Posts

Ritesh is a Global Content Manager with Counterpoint Technology Market Research. With over 10 years of experience, he is joining Counterpoint from BGR India where he was the Head of Features. At BGR, Ritesh also used to cover tech news, product launches, and review consumer tech. Ritesh is a science graduate from Mumbai University, with major in Physics. He followed his passion for tech, took up writing as a career and is also a well-known tech journalist in the industry.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.