Search in Our Research Portal
Hong Kong, Boston, London, New Delhi, Beijing, Taipei, Seoul – July 19, 2021
OPPO and its subsidiaries (encompassing the OPPO, OnePlus and realme brands) captured second spot in the global smartphone market during May 2021 with a 16% share of unit sales, followed by Apple at 15%, according to Counterpoint Research's May Monthly Market Pulse Report. Xiaomi was fourth with 14% share.
Global Smartphone market share for OPPO Group, Apple, and Xiaomi
Source: Counterpoint Research Market Pulse
Jene Park, senior analyst at Counterpoint Research commented, “OPPO and its subsidiaries’ combined global smartphone sales surpassed Apple and Xiaomi in April and May taking the vendor to second place globally. This is the combined result of its multi-brand strategy which includes the premium OnePlus and more accessible realme”. Looking forward, Park speculates, “OPPO family may likely be the next dominant brand to come from China since Huawei”.
OPPO utilizes the following brands as part of its global strategy:
Each brand independently raises brand awareness in their respective areas, and this strategy has shown good results so far.
Global Smartphone Market Share for OPPO Group
Source: Counterpoint Research Market Pulse
Background:
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry
Analyst Contacts:
Jene Park
Related Research
Jul 14, 2021
Jun 24, 2021
May 21, 2021
May 21, 2021
Jul 6, 2021
Jun 30, 2021
Jun 10, 2021