Nokia HMD set to gain from Walmart summer reset

In late Spring or early Summer each year, Walmart refreshes its lineup of smartphones. This year, the refresh came in June, and along with it, OEM competition at the retailer should intensify. The biggest winners of the refresh appear to be Nokia HMD and Samsung.

Walmart’s sweet spot is the sub-$100 segment and its consumers are very sensitive to price. Nokia HMD launched two new devices through Straight Talk and Tracfone, two of the most popular prepaid brands available at Walmart, the C100 and C200. The devices retail for $39.99 and $69.99 respectively, placing them squarely in Walmart’s sweet spot. While the specifications and design of these devices are unlikely to wow anyone, they pack the necessary power and battery life to meet the needs of users in this market, and more importantly, they do it at a very low price. Nokia HMD also gained shelf space at Walmart with its Nokia 2760, a popular feature phone due to its $29.99 price tag. One sales representative interviewed at a Walmart in Washington, D.C. reported that the device was the best-selling model at his location.

Nokia HMD C100 and C200


Samsung also gained from Walmart’s recent refresh, as prepaid brands changed-up their portfolios of Galaxy A-series devices with the latest Galaxy A03s, Galaxy A13 LTE, and Galaxy A13 5G. The Galaxy A02s and Galaxy A12, which were major hits with prepaid brands in 2021, and up until the refresh in 2022, are largely absent from shelves now, though Walmart stores across the country will be selling through any inventory they have on hand at discounted prices.

Galaxy A03s and A13 5G

TCL also had a new device on shelves at Walmart following the refresh, the TCL 30 Z, which is offered through Cricket Wireless, AT&T Prepaid, Straight Talk, and Tracfone for $79.99. This adds another TCL device to Walmart’s shelves, which should help the brand continue to drive strong sales in the channel alongside its popular A3 and A3x devices, which will now have to compete with the Nokia C100 and C200.

Each of these brands could face trouble in the coming months, however, as inflation related to the conflict in Ukraine eats away at consumers wallets, especially in the low-end of the market where consumers are the most price sensitive. When surveying sales representatives at Walmart, reports of inventory piling up was mentioned, as consumers decide to hold-off on new smartphone purchases if they’re able to. As prepaid demand cools, each of the brands mentioned above will be impacted.


For the full report, click here.

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.