Our Q4 2020 Market Monitor report has been published. We release one infographic each quarter to summarize the mobile handset market activities in a single page.

Some quick observations on the smartphone market:

  • Global smartphone market shipments declined 1.6% YoY but grew 8% QoQ to reach 394.6 million units in Q4 2020.
  • India’s smartphone market, having met much of the pent-up and holiday season demand, declined 11% QoQ but grew 17% YoY.
  • Apple displaced Samsung as the world’s top smartphone brand with a 21% share of the market, thanks to the exceptional performance of its 5G-enabled iPhone 12 series.
  • While Apple performed exceptionally in all markets, it predictably did best in North America and Europe, its key markets.
  • Apple retained its top spot in North America and captured it in Europe with 65% and 31% shares respectively in these markets.
  • However, Samsung retained its top spot in 2020, with a 19% share of the global smartphone market.

Counterpoint Research 2020 Q4 SmartphoneUse the button below to download the PDF version of the infographic:

Some quick observations on the feature phone market:

  • Global feature phone shipments recovered in Q4 2020 from the previous quarter, growing 9% QoQ but declining 24% YoY.
  • India displaced the Middle East and Africa (MEA) as the world’s biggest feature phone market with a 37% share as compared to the MEA’s 32%.
  • Shipments in China more than doubled from Q3 2020 to reach 1.9 million units in Q4 2020.
  • Shipments in North America declined another 22% QoQ in Q4 2020 after a 50% QoQ decline in Q3 2020.
  • From the brand point of view, the global feature phone market remained stable with itel, HMD and TECNO retaining the top three positions respectively.

Counterpoint Research 2020 Q4 Feature PhoneUse the button below to download the PDF version of the infographic:

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.