Top

Meta's New Quest Pro: More Attractive to Enterprises Than Gamers

  • Meta announced its Meta Quest Pro mixed reality headset at a price of $1,500
  • This was around double the price of market expectations pre-announcement
  • Because of this, it could be a hard sell to Quest 2 upgraders and new consumers alike
  • To justify pricing, the Pro packs more features, better components and is sleeker
  • The display is upgraded, but we’re expecting better ones from Apple and Sony next year
  • Recent partnerships with Microsoft, Zoom and Accenture signal enterprise expansion, where pricing may be less of a concern

London, New Delhi, Hong Kong, Seoul, Beijing, San Diego, Buenos Aires – October 12, 2022

As expected, Meta launched Meta Quest Pro at Meta Connect 2022. It will be available from October 25, however the Quest Pro’s $1499 price tag is significantly higher than the $700-$800 price band which was expected before the launch event.

Given one of the major catalysts of Quest 2’s success was its low price which complemented respectable if not impressive features, and content, the $1,500 price of Quest Pro will be a hard sell to Meta’s many previous customers, many of whom may continue to prefer Quest 2.

With these users having spent $1.5 billion on games and apps alone on the Quest Store, Meta certainly hopes to attract some of them to the Quest Pro too. This can be seen, for instance, through Meta working with Microsoft to bring xCloud gaming to the Quest Pro.

Commenting on the features Meta offers with increased ASP, Senior Analyst Harmeet Singh Walia said, “To justify the steep price, the Quest Pro packs more features as well as a sleeker design than Quest 2 (its optic stack is 40% slimmer). It has 10 advanced VR/MR sensors, spatial audio, pancake lenses, 256GB storage, 12GB RAM, and a new Snapdragon XR2+ processor. The Meta Quest Touch Pro controllers that accompany it have three cameras and Snapdragon 662 mobile processors. It also has a better display than the Quest 2’s, although, LCD displays (even if with 37% more PPI and 75% more contrast than Quest 2) may not signal value for money to users who will likely find superior displays in Apple’s upcoming MR device or Sony’s much cheaper PlayStation VR2.

This may not matter too much because given its recent partnerships with Microsoft, Zoom and Accenture, Meta has taken a definite direction towards gaining more traction with enterprise users. It hopes to combine its hardware and software with Microsoft’s technology (bringing Teams to Quest Horizon workrooms for Teams) to help bring VR to business and industry with Accenture, which has deep connections with Fortune 500 companies. Also having already bought 60,000 Quest 2 devices for its workforce which stands at a total of 700,000, the potential of its own and direct contribution to Quest sales is significant.”

Vice President of Research Peter Richardson added, “With Quest Pro, Meta has also taken a step into MR and closer to AR which it hopes to develop further after having introduced so-called smart glasses in partnership with Ray-Ban last year.

Quest Pro is significant then, because it signals Meta understands that the real value add in the XR market is likely found in the enterprise for now, rather than consumer users.”

Feel free to reach us at press@counterpointresearch.com for questions regarding our latest research and insights.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

 Harmeet Singh Walia

 Twitter Logo - PNG and Vector - Logo Download  

Karn Chauhan

 Twitter Logo - PNG and Vector - Logo Download  

Peter Richardson

 Twitter Logo - PNG and Vector - Logo Download  

Follow Counterpoint Research

Twitter Logo - PNG and Vector - Logo Download  

Harmeet works in Counterpoint Research’s India team, where he focuses on camera modules, MEA mobile market and the AR/VR sector. He was previously a consultant, formulating digital transformation & M&A strategies for companies in sectors including TMT and electronic manufacturing. He also has over five years of analyst experience working for the Economist Group and in investment banking. Harmeet holds a finance-focused masters from Warwick Business School.

Apple Snack Pack

PREMIUM

Understanding iPhone

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.