MediaTek Enters Automotive Digital Cockpit Riding on Holistic Solution, Strategic Partnerships

  • MediaTek has strengthened its automotive product portfolio by launching four auto cockpit chipsets. Dimensity Auto branding now spans from entry-level to premium-level vehicles.
  • Partnership with NVIDIA for ADAS/ADS GPUs and a prudent go-to-market strategy to fill the symbiotic capability gap with NVIDIA will help in competing head-on with Qualcomm.

Building upon last year’s unveiling of its flagship automotive compute platform Dimensity Auto, in addition to 4G/5G/Wi-Fi connectivity solutions, MediaTek aims to become a one-stop solution provider for major automotive electronic components from compute to connectivity, targeting digital cockpit, infotainment and telematics units.

End-to-end portfolio from automotive compute to connectivity

Dimensity Auto Cockpit: This platform supports multiple displays, cameras and theatre-quality surround sound. It offers a comprehensive portfolio from hardware to software, laying the foundation for software-defined vehicles (SDVs). The platform is based on the TSMC 3nm process node.

Dimensity Auto Connect: Providing 5G, Wi-Fi, Bluetooth and Non-Terrestrial Network (NTN) satellite communications, this product supports cockpit connectivity, multiple displays and hotspots and offers speeds 4x to 5x faster than home gateways.

Dimensity Auto Components: MediaTek supplies various components that experienced severe shortages during the COVID-19 pandemic, including power management ICs, display driver ICs, GNSS, camera ISP and Ethernet networking solutions.

MediaTek Dimensity Auto

Source: MediaTek

Dimensity Auto Drive: It is an Advanced Driver Assistance System (ADAS) solution featuring time-of-flight solutions, LiDAR, radar, and 60GHz support. This product will be manufactured in collaboration with partner companies.

NVIDIA partnership bringing AI and ADAS/ADS capabilities to cars

During last week’s NVIDIA GTC event, MediaTek unveiled four auto cockpit SoCs – CV-1, CM-1, CY-1 and CX-1, designed for entry-level to premium-level vehicles. These SoCs are compatible with NVIDIA OS as well as other operating systems such as QNX, Linux and Android, enabling automakers to support various applications. Built on ARMv9 architecture and powered by NVIDIA RTX graphics, these cockpit chipsets promise enhanced performance.

The collaboration with NVIDIA will facilitate the integration of large language models (LLMs) into cars, enabling them to support a wide range of AI-based applications, including chatbots, rich content across multiple displays, personalized user interfaces, safety features and gaming. These solutions will offer generative AI-based applications, taking the in-cabin experience to the next level.

Dimensity Auto Cockpit Overview

Source: MediaTek

How will these products fuel competition in automotive chipset market?

As the automotive industry shifts from distributed to centralized architecture, the need for domain controllers is becoming apparent. Typically, domain controllers integrate various functions such as Driver Monitoring Systems (DMS), Occupant Monitoring Systems (OMS), Head-Up Displays (HUD), displays, voice interaction, and other functionalities with the assistance of domain processors, operating systems (OS) and application software. The development of domain controllers presents challenges for traditional Microcontroller Unit (MCU) players such as Texas Instruments, STMicroelectronics, NXP, Bosch, Visteon, Panasonic and Renesas, which are revamping their portfolios as we write.

With this change in architecture where central compute is becoming important, smartphone and PC chipset providers, notably Qualcomm, NVIDIA, AMD, Samsung, Intel and MediaTek, have been venturing into the automotive cockpit SoC market to drive the trend with their compute capabilities. Arm-based advanced compute designs are proliferating beyond successful smartphone and PC segments to the automotive segment.

As the automotive industry progresses toward Software-Defined Vehicles (SDVs), we anticipate the entry of non-traditional tech companies in this space directly or through co-development or co-branding partnerships. This spans players such as Sony, Apple, Baidu, Alibaba, Xiaomi and Amazon (Rivian), offering more opportunities to the likes of MediaTek, Qualcomm and Tier-2 players to directly get involved in the development with the OEM or the car brand to drive time-to-market perspective. The Qualcomm-MediaTek rivalry will thus expand now from smartphones to the automotive segment.

The cockpit domain controller market is still in its nascent stage, with early adoption driven by new-age Chinese electric vehicle (EV) manufacturers like Li Auto, Xpeng, NIO, IM Motors, HiPhi and Leapmotor. Nonetheless, some traditional players such as Mercedes-Benz, BMW, Geely, Dongfeng Nissan, SAIC GM, Changan Auto and FAW are also incorporating this feature to differentiate premium vehicles from entry-level ones. Tesla initiated the development of its own chipset in 2016, inspiring Chinese new-age EV companies to do the same. MediaTek has the potential to collaborate with both Chinese and international auto OEMs and offer customized solutions at competitive prices while upholding industry standards. As the market matures, MediaTek stands to become one of the major beneficiaries in the mainstream-to-mass-market cockpit chipset segment by the end of this decade.

Having said that, with growing geopolitical turbulence and export controls, the OEM-supplier relationship is changing based on their origins. For example, the automotive semiconductor market is dominated by European, American and Japanese players such as Infineon, NXP, STMicroelectronics, Texas Instruments, Renesas, Onsemi, Analog Devices, Intel Mobileye, Qualcomm and NVIDIA. However, there is a growing wave of homegrown automotive chipset players in China such as Huawei, Rockchip, SemiDrive, UNISOC, SiEngine and AutoChips. At the same time, some of the upstart as well as traditional companies, in order to control the automotive stack, are designing their own chip solutions. Examples include Tesla, Nio and BYD. This trend can inhibit MediaTek’s growth in some geographies while offering an opportunity as well. This dichotomy will prevail and MediaTek’s ability to maneuver this trend as a new entrant will be keenly watched.

Automotive Cockpit Chipset Space Draws Diverse Industry Players

Counterpoint’s takeaways

With the expansion of MediaTek’s automotive chipset solution portfolio, the focus will shift to the chipset supplier creating the most value in terms of overall stack contribution to integration with the cloud to overall support. However, just as in the case of smartphones, MediaTek will try to democratize the mainstream smart cockpit market, while the partnership with NVIDIA will help it bag a slot in the premium segment as well.

Whether MediaTek will launch GPU/NPU capabilities for the mainstream automotive segment will be keenly watched, considering the lucrative growth opportunities in the AI-driven autonomous vehicle and smart cockpit markets in the coming decade.

Related Posts

Soumen is a Senior Research Analyst who is tracking IoT, Automotive and Telecommunication ecosystem at Counterpoint Technology Market Research. He is interested in IoT applications, connections, components, electric vehicles, connected cars, autonomous vehicles, semiconductors, shared mobility, services and emerging technologies. He started his career as an Energy Analyst with Manikaran Power Ltd. He has experience in working with DISCOMs and SLDCs in Indian power and energy industry. He is currently based in Gurgaon. He holds an Electrical Engineering degree and MBA in Marketing & Finance.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.