Our Q3-2019 Market Monitor report has been published. We release one Infographic in each quarter to summarize the handset and smartphone market activities in a single page.

Some quick observations from the smartphone market:

  • Global smartphone shipments remained almost flat annually reaching 380 million units in Q3 2019.
  • India (10% YoY) grew the highest followed by MEA(8% YoY). China continued to decline at 5% YoY.
  • India smartphone shipments reached a record high 49Mn units during the quarter.
  • Huawei grew 28% YoY capturing close to 40% market share in China. Over 60% of Huawei’s shipment in the quarter were from China.
  • Samsung led the market growing 8% YoY with a strong demand of A and Note series. Huawei’s loss in the overseas market would be a big opportunity for Samsung in coming quarters.
  • Samsung continues to lead the 5G devices market with its flagship Samsung S10 and Note 10 series 5G variants.
  • Apple iPhone shipments fell 4%, and iPhone revenues fell 11% year-on-year. The positive response for the latest iPhone 11 series during the tail end of the quarter is a silver lining for Apple.
  • Global smartphone market consolidated further with top 10 brands capturing 83% of the total market as compared to 73% a year ago.

2019 Q3 global smartphone shipments

Some quick observations from the feature phone market:

  • Global feature phone shipments declined 21% annually reaching 88 million units in Q3 2019.
  • Over 65% of the total feature phone market is captured by MEA and India.
  • Although a developed market, feature phone shipments in the North American region increased 58% YoY. The increase was due to strong sell-in of KaiOS based Alcatel Go Flip and Doro 7050.
  • iTel continued to remain the top feature phone player for the second quarter in a row.
  • Multilaser became the top feature phone player in the Central and Latin American market. The OEM launched the Multilaser ZAPP with KaiOS in Brazil.
  • Jio slipped out of the top 5 feature phone players as Jio Phone shipments declined 93% YoY on account of high inventory.
  • The Smart Feature Phone segment scaled less than expected in Africa. However, KaiOS continues to expand in the region with a series of new launches.

2019 Q3 global feature phone shipments

Use the button below to download the PDF version of the Q3 2019 Infographic:

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.