INFOGRAPHIC: Q3-2019 | MOBILE MARKET MONITOR

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Nov 26, 2019

Our Q3-2019 Market Monitor report has been published. We release one Infographic in each quarter to summarize the handset and smartphone market activities in a single page.

Some quick observations from the smartphone market:

  • Global smartphone shipments remained almost flat annually reaching 380 million units in Q3 2019.
  • India (10% YoY) grew the highest followed by MEA(8% YoY). China continued to decline at 5% YoY.
  • India smartphone shipments reached a record high 49Mn units during the quarter.
  • Huawei grew 28% YoY capturing close to 40% market share in China. Over 60% of Huawei's shipment in the quarter were from China.
  • Samsung led the market growing 8% YoY with a strong demand of A and Note series. Huawei’s loss in the overseas market would be a big opportunity for Samsung in coming quarters.
  • Samsung continues to lead the 5G devices market with its flagship Samsung S10 and Note 10 series 5G variants.
  • Apple iPhone shipments fell 4%, and iPhone revenues fell 11% year-on-year. The positive response for the latest iPhone 11 series during the tail end of the quarter is a silver lining for Apple.
  • Global smartphone market consolidated further with top 10 brands capturing 83% of the total market as compared to 73% a year ago.

2019 Q3 global smartphone shipments

Some quick observations from the feature phone market:

  • Global feature phone shipments declined 21% annually reaching 88 million units in Q3 2019.
  • Over 65% of the total feature phone market is captured by MEA and India.
  • Although a developed market, feature phone shipments in the North American region increased 58% YoY. The increase was due to strong sell-in of KaiOS based Alcatel Go Flip and Doro 7050.
  • iTel continued to remain the top feature phone player for the second quarter in a row.
  • Multilaser became the top feature phone player in the Central and Latin American market. The OEM launched the Multilaser ZAPP with KaiOS in Brazil.
  • Jio slipped out of the top 5 feature phone players as Jio Phone shipments declined 93% YoY on account of high inventory.
  • The Smart Feature Phone segment scaled less than expected in Africa. However, KaiOS continues to expand in the region with a series of new launches.

2019 Q3 global feature phone shipments

Use the button below to download the PDF version of the Q3 2019 Infographic:

Summary

Published

Nov 26, 2019

Author

Team Counterpoint

Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.