Our Q1-2015 Market Monitor report has been published. We update one infographic in each quarter to summarize handset and smartphone market activities in a single page. The report tracks now more than 75 top vendor shipments every quarter across regions and countries which contribute to more than 95% of the total global smartphone volumes and much more at country level.
Global mobile phone shipments reached 455 million units in Q1 2015, up 5% annually. Now 3 out of 4 mobile phones shipped globally are smartphones.
- USA market saw a healthy growth growing 23% annually back to the 2011 levels.
- China smartphone shipments grew a modest 4% annually but down 12% sequentially depicting the high growth days are coming to an end.
- India remained the third largest smartphone market in the world bigger than France+UK+Germany combined in terms of volumes.
- Latin America smartphone shipments growing a healthy 26% annually.
- Apple was the star performer as it grew faster than hot brands such as Xiaomi. Samsung saw its smartphone shipments slide 6% annually but recovered from the Q4 2014 dip growing 12% sequentially.
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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
