Some quick observations on the smartphone market:
- The global smartphone market declined 9% QoQ but grew 17% YoY in Q2 2021, clocking shipments of 323.1 million units, down from 354.9 million units in Q1 2021.
- Samsung retained the top spot as the world's biggest OEM despite a 25% QoQ decline in its shipments to 57.6 million units in Q2 2021.
- Apple's global shipments declined by about 18% QoQ to 48.9 million units in Q2 2021, but it captured a record second-quarter shipment share driven by persistent demand for the iPhone 12 series.
- Xiaomi shipped over 52 million smartphones in Q2 2021, becoming the world’s second-largest smartphone brand for the first time.
- vivo's shipments grew 44% YoY to reach 32.5 million units in Q2 2021, driven by its strong performance in China.
For the full infographic which includes regional breakdowns:
Global Insights
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North America Regional Insights
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Global Trackers & Reports (Client Access)
- Monthly Market Pulse - August 2021
- India Monthly Smartphone Market Analysis 2021 Aug
- Global Handset Production Report 2020
- Europe Monthly report - Samsung bounces back in July; but Q4 will belong to Apple
- Market Monitor Q2 2021 - Quarterly Market Detailed Overview
- China E-commerce Channel Smartphone Market Analysis H1 2021
North America Trackers & Reports (Client Access)
- USA Biweekly Report - Motorola shortages in August slow sales
- Motorola, OnePlus Gain from LG’s Decline at Prepaid Carriers
- US Monthly Smartphone Market Analysis - July 2021
- USA Biweekly Report – Amazon Sales Fall in 2021 as Shoppers Return to Buying in Person
- North America Online-Offline Monthly Channel Tracker-July 2021
Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
