Some quick observations from this edition:
- Global smartphone shipments declined 4% annually in CY 2018. Emerging markets growth could not offset the decline in developed markets.
- Chinese Players HOVX (Huawei, OPPO, vivo, Xiaomi) continue to defy market decline ending the year with positive growth.
- Top 10 OEMs contribute almost 77% of the global smartphone market, thereby leaving 600+ brands competing for the remaining 22% of the market.
- Samsung led the smartphone market by volume while Nokia HMD, Huawei and Tecno were among the fastest growing brands during the quarter.
- Apple iPhone shipments declined 4% during the CY18 but overall 2018 revenues for iPhone grew 6%.
Use this button to download the PDF version of the CY 2018 Infographic:
Our Q4-2018 Market Monitor report has been published. We release this Infographic annually to summarize the handset and smartphone market activities in a single page.
Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
