India Robot Vacuum Cleaner Shipments Grow 24% YoY in H1 2022; Xiaomi Captures Top Spot

  • India robot vacuum cleaner shipments grow 24% YoY in H1 2022.
  • Xiaomi led the market with a 30% share and 45% YoY growth driven by its Mop-P model.
  • Eureka Forbes maintained its second position with a 22% share and 40% YoY growth.
  • The market is expected to surge by 25% in 2022 amid rising consumer interest coupled with enhanced features.
  • Robot vacuum cleaner is the fastest growing category in India’s vacuum cleaner market and is expected to be 5% of the total market in 2022.
  • INR 16,000-INR 24,000 ($200-$300) was the key price segment with most top brands having models falling into this band.  

New Delhi, Boston, Toronto, London, Hong Kong, Beijing, Taipei, Seoul – September 22, 2022

India’s robot vacuum cleaner market shipments grew 24% YoY in H1 2022 (January-June), according to the latest research from Counterpoint’s Smart Home IoT Service. The growing consumer interest in the robotic vacuum cleaner and better product awareness led to the increase in shipments.

Commenting on the market trends, Research Analyst Varun Gupta said, “The market which gained momentum due to the COVID-19 pandemic is also finding itself relevant in current times. People are returning back to offices and realizing that robot vacuum cleaners are among the best options available to help them with their household cleaning. The market remains competitive with brands introducing more customer-centric and India-specific products such as wet and dry robot vacuums. Most brands are trying to offer affordable products as Indian consumers tend to remain price sensitive. The INR 16,000-INR 24,000 ($200-$300) price band remains most popular, closely followed by the INR 10,000-INR 16,000 ($125-$200) price band.”

From the brand perspective, Gupta said, “The market seems consolidated as the top three brands captured 62% share in H1 2022. Online channels also maintained their dominance. However, offline channels are beginning to gain prominence as many consumers want to experience the product first. Xiaomi has focused on enhancing consumer awareness by offering robot vacuums in its offline retail stores. Eureka Forbes maintained its second spot in H1 2022, owing to its established D2C network and pan-India service network. ECOVACS and Viomi registered highest YoY growth in H1 2022.”

“H1 2022 saw many device launches from several existing brands such as eufy, iRobot and Creative Newtech, and new entrants such as Haier. We expect the space to become more competitive in the coming months with more launches and new entrants due to the rising consumer interest,” added Gupta.

Commenting on the market outlook, Senior Research Analyst Anshika Jain said, “The robot vacuum cleaner market is expected to grow over 25% in 2022 due to the entry of more players and rising demand from the residential users in a hybrid work environment. The upcoming smart home era combined with the recent pandemic scenario is creating an urge to go for greater hygiene, comfort and convenience. However, we feel that the price point is still a little high to achieve large-scale adoption. Brands need to create more consumer awareness and come up with a strong value proposition to market these products. The future demand will be driven by the availability of new AI-enabled features, better Wi-Fi connectivity and the ability to connect and communicate with other smart home devices.”

India Robot Vacuum Cleaner Market H1 2021 vs H1 2022 - Counterpoint Research

Note: Figures may not add up to 100% due to rounding

Market summary

  • Xiaomi shipments grew 45% YoY in H1 2022, mainly due to an increase in consumer interest, the brand’s positioning in the market and a push towards offline retail channels. The Vacuum Mop-P was the best-selling model for Xiaomi in H1. Xiaomi also introduced Service+ app in early H1 to provide better customer support 24×7.
  • Eureka Forbes was one of the first players in the market to introduce vacuum robots and has consistently been at the second spot. With a growth of 40% YoY in H1 2022, the brand is competing in the market by leveraging its door-to-door experience campaigns. The L Vac and Vac n Mop were its most popular models in H1.
  • ILIFE jumped to third place with a 10% market share and 8% growth in H1 2022. The V-series vacuum robots were its best-selling models in H1. In addition to its online presence, the brand has a large presence across major offline retail stores and brand-owned stores.
  • eufy grew marginally in H1 2022 to capture an 8% share. The brand focuses on providing affordable vacuum robots through major online retail channels. It launched the G30 Hybrid in H1 for INR 22,999 (~$290).
  • iRobot shipments declined 38% YoY in H1 2022 owing to lower brand awareness and higher entry price points. The brand has been consistently introducing premium products with a lot of features such as an auto-emptying dock. It has expanded to major offline retail channels to increase brand awareness.
  • ECOVACS jumped to the sixth spot by doubling its shipments in H1 2022. The brand entered the Indian market in late H1 2021 and has seen good demand for its lower-priced models. It launched many devices in H1 2022 and also introduced doorstep customer service.

Other Emerging brands

  • Viomi was one of the fastest growing brands in the market in H1 2022, besides being the top emerging brand. The brand is currently available in online channels only. The SE is its best-selling model.
  • MILAGROW shipments declined 28% YoY in H1 2022. The brand currently offers affordable products through its online D2C model and other online retail channel partners.
  • realme launched its vacuum robot in late H2 2021 and is among the fastest growing brands. It offers only one model as of now. However, we expect it to launch more models in the coming months as it sees an uptick in demand.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry. 

Analyst Contacts:

Varun Gupta

Anshika Jain

Counterpoint Research

Related Posts

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.