Top

Handset Market in July 2012

  • Blogs
  • / Team Counterpoint

 

The demand in the handset market during July 2012 shrunk compared to June. We measure demand as the amount of handsets sold through the retail channel to subscribers, which is sell through or sell out volume. Due to weak demand in Europe and North America along with the stagnant market in Developing Regions overall Global demand was weak.Typical seasonality in July is 10% higher than June so this is a bad start for Q3 2012. Sell-through demand usually dictates the sell-in supply one month ahead so there is a high chance of a weak Q3 in terms of handset shipments. Handset inventory has been on the rise for 3 months now.

We estimate sell-in shipments were 129M units only growing a fraction compared to the 127M of June 2012. Handset shipments in 2012 have not exceeded the peak in March when shipments reached 137M units. This is due to the European crisis and the economic downturn in China.

Of the major handset vendors Samsung is still showing relative strength as shipments continue to grow. Galaxy S III is now the bestselling model for Samsung as sales reach 2.7M a month and we calculate this translates to more than 4M sell-in shipments a month. Galaxy S II and Galaxy Note shipments have started to fall in contrast. Galaxy Y and the new Galaxy Ace devices are steady sellers globally. Apple’s iPhone 4S is the top global seller selling close to 6M units a month. Nokia is still struggling with the Lumia smartphone series but the new Asha line up is doing quite well selling 5M units a month now.

 

For more press inquiries send an email to info@counterpointresearch.com or call our Hong Kong office at  +852 8191 4813.

Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
Click here to see all posts by this author
List
  • DEVICES
  • ECOSYSTEM
  • RECENT POSTS

Counterpoint Weekly Newsletter

Read Here

Coverage

Insights

Social media

Contact us

Copyright ⓒ Counterpoint Technology Market Research | All rights reserved

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.