Galaxy S20 Zooms in on the Smartphone Camera Trends to Come This Year

Samsung’s recently launched Galaxy S20 series reveals several key camera trends we are likely to see for premium smartphones this year. They include large image sensors, powerful optical zoom functionality, 108MP sensors and advanced camera array setups.

Big on image sensors

Image sensors are semiconductors that convert light coming through a lens to a digital signal. These sensors are the major element determining an image’s quality and the number of pixels. Hence, the image sensor’s size is critical to how much detail can be captured from a given shot.

The Galaxy S20 Ultra has a 1/1.33-inch image sensor, larger than in some compact DSLRs (typically 1/2.00-inch – 1/1.70-inch), and we expect competition here to intensify. In the short term, Chinese brands like Huawei, Xiaomi, and OPPO will continue to introduce larger sensors. Huawei P40 Pro Plus already has a 1/1.28-inch sensor but is not available outside of China.

Image sensor size – a rising trend

Samsung Galaxy S20 Adds to the Rising Trend of Image Sensor Size
Source: Counterpoint Research

Hybrid optical the emerging battlefield in zoom

Digital zoom has typically been used in smartphones to enlarge images, but a major issue has been image loss. To overcome this, optical zoom features have increasingly been introduced since 2016 which utilizes multiple lenses. The Galaxy S20 is Samsung’s culmination of these efforts, and its 103mm telephoto lens now rivals those found in DSLRs (100mm-300mm).

Optical zoom by key flagship model

Optical Zoom: Samsung Galaxy S20 and other Key Flagship
Source: Counterpoint Research

The Galaxy S20 Ultra uses a combination of multiple lenses (referred to as a folded or ‘periscope’ lens) to offer 4X optical zoom, then deploys a “hybrid-optic” 5X-10X zoom function with lossless image by using a combination of sensor cropping and binning technology along with AI multi-frame processing. We recently put the Galaxy S20 Ultra’s cameras through the paces and results are impressive.

This year, we expect competition in high-resolution optical or hybrid optical zoom with lossless image to intensify, with broad adoption of periscope lenses across many flagship models. To enhance lossless zoom, we also expect OEMs to continue with multiple (four to five) sensor implementations.

Linear camera lens array setup

A camera’s lens setup has a significant impact on overall smartphone design. There are various array setups including circular, square, triangle, and linear, with the latter two being most common.

Main camera lens array setups 

Main Camera Lens Array Setup
Source: Counterpoint Research

Triangle arrays enable quicker image processing as each lens is equidistant to the subject, requiring less processing as the camera switches from lens to lens. Linear arrays provide faster auto-focusing functions by distance measurement based on the difference of images captured by two or more lenses.

With the increasing adoption of ‘periscope lenses’ in premium devices, we expect linear arrays to dominate as they are necessary components of the periscope-based camera platform.

Rising camera module BOM costs

With the camera being one of the most competitive elements of premium smartphones, camera component costs have been rising continuously and we expect its share of BOM to increase in 2020. The Galaxy S20 Ultra has one of the costliest camera setups in a smartphone. It accounts for 21% of the total BOM, after the system-on-chip (Snapdragon 865 or Exynos 990) along with the 5G (X55 5G or Exynos 5G 5123) baseband.

The ability of an OEM to control production costs for camera modules will play a critical role in securing competitive advantage, especially in the 2020 environment where consumer price sensitivity is likely to be higher than normal.

Ratio of camera modules costs within the smartphone BOM continues to rise

Ratio of camera modules costs within the smartphone BOM continues to rise
Source: Counterpoint Research

Hybrid Optical Zoom to See a Wider Adoption

2020 started with the Galaxy S20 series offering hybrid optical zoom capabilities, and the same can be expected with the flagship Galaxy Note series later this year. The feature could also make its way to some A-series smartphones. Besides Samsung, Huawei with its P40 Pro series and Oppo with Find X2 Pro has also introduced hybrid zoom feature. We are expecting more OEMs to embrace a periscope style lens to include hybrid optical zoom capabilities on the upcoming premium smartphones.

Jene (Jin Suk) is a Senior Research Analyst at Counterpoint Research based on Seoul korea, Since he started his career in Samsung, he experienced various industry and jobs including Strategy Consultant in international Consulting firms. To pursue his major interest in smart devices and connectivity, he joined Counterpoint Research team. In academic side, Jene holds a Bachelor of Economics degree in Yonsei Univ in Korea.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.