Counterpoint Conversations: Social Mobile – Secret Weapon for Enterprises to Cut Costs, Speed up Development

Enterprise mobility is always a challenge, especially when it comes to creating custom mobile solutions. A company called Social Mobile is addressing this market gap by creating Android-based devices, from smartphones to wearables, custom-designed to meet the specific needs of different industries, thus helping them streamline their operations and improve efficiency. At MWC 2024, Peter Richardson, VP of Research at Counterpoint Research, spoke with Social Mobile CEO Robert Morcos to discuss how the company is transforming the way enterprises approach IoT devices.

The Interview

Key takeaways from the discussion:

Problem – Creating consumer-grade tech for enterprises:

• Most companies struggle when trying to adapt consumer-grade hardware for enterprise use.
• The problem with these consumer products is often the lack of security, durability, and long-term support.
• Compatibility issues, security breaches, and frequent replacements often increase the total cost of ownership.

Social Mobile’s solutions:

• The company designs and engineers custom, enterprise-grade IoT devices.
• Purpose-built solution for enterprises’ needs, eliminating unnecessary features.
• Long-term availability, up to five years.
• Robust security built from the ground up.
• Reduced total cost of ownership.
• Android Enterprise Certified with one OS upgrade and at least three years of security updates.

The RHINO platform:

• Social Mobile’s RHINO platform is built on a stable Android version and scalable hardware platform.
• It is aimed at reducing development time while also reducing costs for enterprises.
• The platform is pre-certified with carriers, and meets all regulatory requirements, helping enterprises save time and money.
• Faster time to market for enterprises, where they can bring their products to market 75% faster, while also being 50% cheaper.

Analyst Takeaways:

• Many enterprises underestimate the requirements for devices that get used to provide B2B or B2C services, often assuming that consumer-grade devices will be good enough. However, this is a mistake, and it could be a costly one.
• Social Mobile has done the hard work so enterprises can concentrate on delivering what is most important – excellent user experiences for workers and customers.

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Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

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