According to the latest research from Counterpoint’s Market Monitor program for Q3 2017 (July-September), Global mobile handset profits grew 13% YoY in Q3 2017 due to strong performance of Samsung and Chinese brands.
Counterpoint Associate Director, Tarun Pathak, highlighted, “This is the first time ever when the cumulative profits of Chinese brands crossed US$1.5 Billion for the first in a single quarter. Usually all the profits have been shared by just two brands Samsung and Apple, however, Chinese brands have made inroads here as well.”
Mr Pathak, further added. “The growth of Chinese brands can be attributed to the diligent efforts in streamlining the supply chain with rising mix of mid to high end smartphones in their portfolio. Even in the premium segment, players like Huawei are positioning their flagship models just below the premium offerings from Apple and Samsung. This strategy is designed to penetrate premium market while maximizing revenue and profit.”
Counterpoint’s Research Director, Neil Shah, added, “Apple continued to command lion share of mobile handset industry profits capturing almost 60% share. However, this is down from 86% share in the same quarter last year when Samsung had to gulp up a loss due to the Galaxy Note 7 debacle. The Korean vendor though with relatively stronger demand for Note 8 and mid-tier high-scale J series have been able to capture almost a fourth of the global mobile handset industry profits.”
Mr. Shah added, “Apple still generates more than US$150 profit per iPhone sold and this will continue to grow into the holiday season quarter buoyed by the high price iPhone X series. Our recent channel checks across key Apple markets showed, the demand for the 256GB version of iPhone X is higher which will boost Apple’s profits even higher.”
Exhibit 1: Global Handset Profit Share by Brands: Q3 2017
Market Summary:
Profits per unit sold:
Exhibit 2: Global Handset Profit Per Unit by Brands: Q3 2017
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For Q3 2017 handset shipment performance in different markets please refer to link below
Global Handset Market Analysis – Q3 2017
India Handset Market Analysis – Q3 2017
China Handset Market Analysis – Q3 2017
USA Handset Market Analysis – Q3 2017
Russia Handset Market Analysis – Q3 2017
UK Handset Market Analysis – Q3 2017
Germany Handset Market Analysis – Q3 2017
Argentina Handset Market Analysis – Q3 2017
Vietnam Handset Market Analysis – Q3 2017
Bangladesh Handset Market Analysis – Q3 2017
Analyst Contacts:
Tarun Pathak
+91 9971213665
tarun@counterpointresearch.com
Neil Shah
+91 9930218469
neil@counterpointresearch.com
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