China Smartphone Sales Underwent the Highest YoY Decline in Q1 2020, But 5G Smartphone Sales Grew by 120% Sequentially

  • China’s Smartphone sales fell by 22% YoY (Year-on-Year) in Q1 2020.
  • Except for Huawei, all major OEMs underwent YoY decline.
  • However,5G smartphone sales grew sequentially by about 120%. 5G smartphones now capture over 15% of the total smartphone sales.

 Beijing, Hong Kong, Taipei, Seoul, San Diego, Buenos Aires, London, New Delhi

Apr 29th, 2020

Smartphone sales in China fell by 22% YoY and 24% QoQ in Q1 2020 due to the impact of  COVID-19 Pandemic, according to the latest research from Counterpoint’s Market Pulse—Monthly Smartphone Sales Tracking service. The top five OEMs HOVX (Huawei, OPPO, Vivo, Xiaomi) and Apple accounted for a record 93% of the market, up by 6 percentage points compared to last year. The market share of the leading OEM, Huawei, rose to near 40% during the COVID-19 crisis. Huawei was the only smartphone player that achieved positive YoY growth even amid the COVID-19 pandemic.

Source: Counterpoint Research Market Pulse Service Mar 2020

(Note: Huawei includes HONOR, Vivo includes IQOO, Xiaomi includes Redmi, OPPO excludes realme)

Commenting on the overall Chinese smartphone market, Flora Tang, Research Analyst at Counterpoint Research, said, “The drastic fall in Q1 China market was primarily dragged down by the dismal sales of smartphones in February (-35% YoY), when the country was severely impacted by the COVID-19 pandemic and commerce activities were minimal. However, during the lockdown period in China, local e-Commerce giants such as Alibaba and managed to sustain efficient business operations and delivery services in major Chinese cities outside of Hubei province. For the strong support from these e-Commerce players, China’s smartphone sales appeared less negative than our original expectation.  We also estimate that the online share of smartphone sales in China surged to over 50% during Q1, from about 30% in 2019, though the share is likely to drop in Q2 after the pandemic is largely contained.”

About the competitive landscape of smartphone OEMs during the crisis, Ethan Qi, Senior Analyst at Counterpoint, commented, “Apple and Huawei group, managed to increase market share from the same period last year, clearly out-performing the overall market in Q1 2020. Huawei smartphone sales achieved 6% YoY growth and sales of iPhones mildly dropped by 1% only, while their counterparts suffered plummeting sales with double-digit declines. iPhone 11 was the best-selling smartphone model in Q1; it has topped China’s best-selling models list for 7 consecutive months. Consumers continued to purchase iPhones from e-commerce platforms despite the shutdown of Apple stores across China during February. As for the Huawei group, it continued to lead and gained share with a complete product portfolio covering the entry-level to premium segments. Huawei Mate 30 5G, Mate 30 Pro 5G, Huawei Nova 6 5G, and HONOR 9X were all among the top-selling models list during the quarter.”

Exhibit 2: YoY growth of smartphone sales units in Q1 2020 by OEMs

Source: Counterpoint Research Market Pulse Service Mar 2020

Talking about the development of 5G smartphones in China, Research Analyst, Mengmeng Zheng, highlighted, “We’ve closely tracked the global 5G market and found that within 6 months after commercialization of 5G in China, the penetration of 5G smartphone sales jumped to over 15% in Q1 2020.  Sales units of 5G smartphones grew by nearly 120% QoQ. The dominance of Huawei in China’s 5G smartphone market was more evident— it contributed to over half of the total 5G phone sales in Q1, followed by Vivo, OPPO, and Xiaomi.  By Q1 2020, various vendors had launched the sub-US$400 5G smartphones in China, such as Vivo Z6 5G, Xiaomi K30 5G, realme X50 5G, and ZTE AXON 11 5G. For the aggressiveness of Chinese OEMs to grow the penetration of 5G phones to lower-tier price bands, we expect 5G smartphones to rise to account for over 40% of total smartphone sales in China by the end of 2020.”

The comprehensive and in-depth Q1 2020 Mobile Phone Market Analysis is available for subscribing clients. Please feel free to contact us at for further questions regarding our  latest research, insights, or press inquiries.

Analyst Contacts:

Flora Tang

Mengmeng Zhang

Ethan Qi

Press Inquiry

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.