Post Event Coverage: Building an EV Ecosystem: MG Motors Shows How it’s Done!

In readiness for its forthcoming EV launch in the country, MG Motor India is creating an end-to-end ecosystem for the ZS EV, in association with its global and local partners. This an industry-leading revolutionary approach by an automaker in initially developing a robust ecosystem for its EV’s market introduction. Surely a case study for other global brands to emulate.

MG Electric Ecosystem

Here is a list of the significant global alliances, highlighting MG’s farsighted strategic approach which can be replicated over multiple geographies.

Battery, Charging Infrastructure & Technology Integrators

  • Delta Electronics India: A group entity and leading power and energy management company, Delta has R&D facilities worldwide and has won numerous international and domestic awards. MG Motor India will install a 7.4 kW AC charger, powered by Delta Electronics, at customers’ homes and offices. These AC fast chargers will take around 6 to 8 hours to power a full charge.
  • Exicom Tele-Systems: An EV ecosystem enabler, to accelerate the electrification of vehicles in India. An industry leader, with a comprehensive product portfolio that caters to the needs of the EV ecosystem, with indigenous products.
  • eChargeBays: A start-up in the EV domain, which has developed robust, safe, one-stop solutions for home charging requirements of EV customers. eChargeBays has a well-trained team of home charge specialists, who carry out field installation, in a professional manner.
  • Fortum Charge & Drive India: Fortum is the market leader in Europe, and a frontrunner in the global e-mobility charging space. It has the largest network in Europe, with 76,000+ charging points across 200+ networks, in 33+ countries. MG Motor India has partnered with Fortum Charge & Drive India to install Super-Fast DC chargers (50 kW) at select MG showrooms, in cities where the ZS EV will initially be sold. Through Super-Fast DC chargers (50 kW), the ZS EV will reach 80% battery capacity within 50 minutes.
  • Advanced, liquid-cooled NMC (Nickel Manganese Cobalt) battery from CATL: The advanced NMC battery conforms to high safety standards and will be imported from the SAIC-CATL JV giga-factory near Shanghai. Compliant with US UL2580 battery standards, it covers 8 super-critical safety tests and has an IP 67 dust and water-resistant rating. Manufactured at the largest such facility in the world, the SAIC-CATL gigafactory currently supplies 300,000 EV battery packs, and will eventually increase its annual capacity to 36GWh, in sync with the growing demand for EVs.
  • UAES (a subsidiary of Bosch): MG’s parent company, SAIC Motor, has partnered with UAES, a subsidiary of Bosch, for the power electronics solution that drives the ZS EV. Backed by its parent company’s, UAES has developed a power electronics solution that facilitates a superior driving experience, adapting quickly to harsh and complex environments.
  • Infineon Technologies AG: SAIC Motor has partnered with Infineon, the German global leader in semiconductor solutions, to produce the ZS EV’s HybridPACK Drive automotive power module.

End of Life Sustainability Strategy

Ensuring that ZS EV’s batteries are recycled and disposed of responsibly, MG has partnered up with two different companies:

  • Exicom Tele-Systems, for second-life use of ZS EV batteries, in a wide range of non-automotive applications. Exicom plans to leverage its experience in the area of Li-ion batteries and grid-connected devices, to building on a circular economy.
  • Umicore: A global materials technology and recycling group, headquartered in Belgium. Umicore holds a unique position in clean mobility solutions and is a leading supplier of active cathode materials for EV batteries. It also offers recycling services for lithium-Ion batteries with an installed capacity of 7, 000 metric tonnes, equivalent of 40K EV batteries. The partnership aims to provide safe recycling of end-of-life ZS EV batteries.

These associations are aimed at exploring second-life applications for used EV batteries, as well as ensuring safe battery disposal.

MG Motors and its associated partners are truly weaving together what it takes to be successful in the introduction of EVs in emerging markets. Following soon after the successful launch of its “fully connected” Hector, MG Motors clearly believes in leveraging the same global partnership approach by putting together all building blocks in readiness for its EV launch.

Other Related Articles at Counterpoint Research:

Vinay, Global Consulting Director with Counterpoint Research covering the automotive industry, has over 25 years of operational experience at senior leadership levels in India, Asia Pacific, and the Middle East. Associated with Ford Motor Company for over 18 years, he has held progressive international marketing, sales and service responsibilities in Ford India, Philippines and at Asia Pacific, planning, developing and launching several new products in these emerging markets. Based in Gurgaon, India, Vinay is focused on looking into analyzing industry data, identifying trends, drawing out insights and reporting stories on the continually evolving global automotive landscape. A marketing expert with technical and finance experience, he has a mechanical engineering degree from the Indian Institute of Technology, Delhi (IIT Delhi) and an MBA from Tulane University, New Orleans, USA.

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