Top

Apple Sells a Record 22 Million iPhones in USA During 4Q17

According to the latest research from Counterpoint’s Market Pulse program, the US market sold-through 51.2m smartphones during the holiday season quarter of 2017.  Apple sell-through during this period was a record 22.39 million smartphones.  Apple was able to grow their sell-through market share from 37% to 44%. This is the highest ever market share for Apple in its home market.

Commenting on Apple’s growth story here, Research Director Jeff Fieldhack stated, “Apple shipped a record 22 million iPhones for the first time ever in a quarter in USA and is note-able and impressive feat because the Q4 promotional season was not nearly as aggressive as previous years.  In addition, upgrade rates are slightly lower year-over-year as smartphone subscribers are holding onto phones longer.  Apple was able to grow their sell through 20% in a market that only grew 2% compared to last year. This means Apple has been successful to take share away from Samsung in the premium.”

Research Director, Neil Shah, added, “There has been a lot of chatter that the iPhone X has disappointed on a global level which is partly true not only for Q4 2017 but also moving into 2018 as a result of the higher price which ensured the demand remained softer than expected.  But this has not been the case in the US market (see here) and outlook looks positive for Apple in its home market for 2018. US consumers on an average are probably on their third or fourth iPhone and are willing to pay for the Apple ecosystem which is much stronger and sticky in USA than for example in China. During Q4 2017, all the three new iPhones were strong sellers—the three were the top three selling phones in the US market.  However, since its launch on November 3rd, the iPhone X outsold the iPhone 8 and iPhone 8 Plus by a 2:1 margin . What this means is the super-premium segment (above $800) has grown from almost 0% in previous years to 25% share of the total smartphones sold in USA during Q4 2017, which speaks volumes for the potential of USA market and the US consumers’ buying power.”

Commenting on the outlook for ASP’s, Research Director, Jeff Fieldhack, added, “The success of the iPhone X, which begins at $999, and 256GB iPhone 8 and iPhone 8 Plus variants will help boost ASP’s during the quarter.  Over 10.5m iPhones sold in the US during 4Q17 had an ASP above $850 helping Apple register close to US$9 billion from these iPhone sales alone during the quarter.  In many other key markets such as China (see here) , Chinese OEM’s such as Oppo, vivo, and Xiaomi have caused price or sales pressure downwards.  However, to date, this has not been the case in the US market where iPhone user base has been growing steadily.”

 

The comprehensive and in-depth monthly Market Pulse is available for subscribing clients (here). Please feel free to contact us at analyst@counterpointresearch.com for further questions regarding our in-depth latest research, insights or press enquiries.

Background:

Counterpoint Technology Market Research is a global research firm specializing in detailed industry analysis of the TMT sectors. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of over 15 years in high tech industries.

 

Contact:

press@counterpointresearch.com 
   

Jeff has 25+ years experience in technology research, business development, competitive intelligence, and business management. Prior to joining Counterpoint Research, Jeff held various research & product development roles at Microsoft, Nokia, Roth Capital Partners, and Gartner. Jeff is a member of many telecom industry organizations including Colorado Wireless Association, repair.org, CommNexus, and is a regular speaker at major telecom industry events. He was a 4x NCAA all-American in tennis and is a 12-time finisher of the Hawaii Ironman World Championships.

Apple Snack Pack

PREMIUM

Understanding iPhone

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.