Top

22% Of The Total Smartphones Were “Exclusively” Sold Through E-Commerce Channels In India In Q2 2015

According to the latest research from Counterpoint Research’s Market Monitor service, for  Q2 2015 (Apr-June), the overall India mobile phone market registered a Y/Y decline of 2% and Q/Q increase of 4%. However, the smartphone segment registered  Y/Y increase of 34% and Q/Q increase of 25%. Feature phone segment saw a sharp decline with shipment volumes down 19% Y/Y and 9% Q/Q. After declining for two consecutive quarters both the overall handset market and smartphone market regained sequential growth.

Flipkart Captured 56% of those Smartphones ‘Exclusively’ Sold through E-Commerce Channels in India in Q2 2015 

Market Summary for Q2 2015:

  • Smartphones contributed close to 45% of the overall shipments in 2Q 2015
  • Samsung led the overall mobile phone market and the smartphone segment during the quarter with market shares of 18.7% and 24.5% respectively
  • Samsung remained aggressive in terms of promotion during the quarter with its Flagship models S6 and S6 edge launch. As a result, Samsung’s S6 series shipments sell-in remained healthy and out-shipped iPhone 6 series by 2:1
  • Surprisingly, Samsung’s Tizen based Z1 was Samsung’s best-selling smartphone in India during the quarter, thanks to its cheaper price point, higher sales incentives and wider distribution
  • Apart from this the Korean giant also looked to embrace e-commerce more seriously as it launched specific SKU’s and its own online brand store exclusively on leading e-commerce platform
  • Micromax maintained the second position in both overall mobile phone market and the smartphone segment and regained market share during the quarter mostly due to increase in sales from Online sales channel and Bolt series.Micromax’s new brand Yu launched its second model Yuphoria during the quarter and started off well
  • The vendor has also scaled up its domestic manufacturing operations in its local facility in Rudrapur, India with a production output of now 2 Million units per quarter
  • Continuing its momentum from Q1 2015, Intex has captured third spot in both overall and smartphone segment for the first time ever, capturing slightly under 10% of the smartphone market during the quarter. Demand for Intex products in the sub-$100 smartphone price band still remains strong
  • Lava excluding its sub-brand Xolo captured fifth spot in both overall and smartphone segment with a market share of 5.3% in the smartphone segment. The Lava IRIS series, especially the X1ATOM and X8 smartphone were among the bestselling models
  • Lenovo including Motorola raced to fourth position, primarily due to strong sales of its A6000 plus and A7000 models which helped the Chinese player to cross 1 Million unit mark on its own for the first time ever
  • Lenovo was also the second largest LTE smartphone vendor during the quarter.
  • Xiaomi smartphone shipments increased sequentially during the quarter the vendor and became the third largest 4G smartphone vendor during the quarter, thanks to brisk sales of Redmi 2 4G and Mi Note 4G.The Chinese brand also debuted new flagship Mi4i with its first India specific launch
  • Meanwhile, Apple’s iPhone shipments remained strong during the quarter as vendor expanded its distribution reach through both online and offline channel by adding more partners. The Cupertino-based vendor also crossed 1 million unit shipments in the seven months of its fiscal year since Oct 2014. An achievement that it took almost twelve months to manage in its last financial year
  • Microsoft also found its place among top five overall mobile phone brands during the quarter but Lumia shipments declined sequentially
  • Meanwhile, the other brands which grew significantly during the quarter were Infocus, Vivo, Huawei-Honor, Panasonic and Sony

 Other important trends worth noting during the quarter were:

  • Online Sales: Almost 30% of the total smartphones sold during the quarter were through the online channels and ‘exclusive’ online only smartphone sales contributed to more than 20% of the total smartphone sales
  • 4G LTE Smartphone: One in Four smartphones sold during the quarter was LTE capable
  • Make in India: One in Five phones shipped during the quarter were “Made in India”

Exhibit 1: India Mobile Phone and Smartphone Shipments

Slide1-2

The comprehensive and in-depth Q2 2015 Market Monitor is available for subscribing clients. Please feel free to contact us at analyst@counterpointresearch.com for further questions regarding our in-depth latest research, insights or press enquiries.

The Market Monitor research is based on sell-in (shipments) estimates based on vendor’s IR results, vendor polling triangulated with sell-through (sales), supply chain checks and secondary research.

Tarun Pathak

Tarun is a Research Director with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). Tarun has 10 years of work experience with a key focus on the evolving mobile device ecosystem with specialties in Emerging Markets. He understands specific mobile industry nuances, helping clients to navigate through the rapidly changing technological trends. As a Telecom Analyst he has been quoted extensively by the leading media platforms. Tarun holds a Post Graduate Diploma in Management, specializing in International Business from the Amity International Business School and is a graduate in Physical Sciences from Jammu University, Jammu in the northern Indian state of Jammu & Kashmir.
Click here to see all posts by this author
List
  • DEVICES
  • ECOSYSTEM
  • RECENT POSTS

Counterpoint Weekly Newsletter

Read Here

Coverage

Insights

Social media

Contact us

Copyright ⓒ Counterpoint Technology Market Research | All rights reserved

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.