Samsung unveils Galaxy S25 phone with Qualcomm chips and enhanced AI features

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Samsung unveils Galaxy S25 phone with Qualcomm chips and enhanced AI features

Jan 23, 2025

The Galaxy S25 will offer a more personalized AI experience. For example, its "Now Brief" service - which makes recommendations to users based on personalized data that is stored and processed on the phone for privacy reasons - will display a suite of customized items such as calendars, news and bedroom air temperature and carbon dioxide levels, Park said.

The phone will be able to carry out multiple tasks with a single command, such as finding upcoming sporting events and then adding them to users' calendars.

Samsung used Qualcomm's Snapdragon 8 Elite Mobile Platform for the entire Galaxy S25 lineup, ditching its own mobile chip Exynos, a major change of strategy for a company that previously used both to have more bargaining power with suppliers.

Using a Qualcomm chip is a setback to the South Korean firm's chip business, which counts its mobile division as one of its major customers.

Samsung did not say why it decided not to use its own chips in the new model.

A person familiar with the matter said Samsung is looking to use the Exynos chip in its foldable phones to be launched later this year.

"The Galaxy S25 series' sale is important at a time when Samsung's foldable phone sales have been stagnating in the face of challenges from Chinese companies," Lim Su-jeong, associate director at research firm Counterpoint, said…Read More

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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.

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