The Galaxy S25 will offer a more personalized AI experience. For example, its "Now Brief" service - which makes recommendations to users based on personalized data that is stored and processed on the phone for privacy reasons - will display a suite of customized items such as calendars, news and bedroom air temperature and carbon dioxide levels, Park said.
The phone will be able to carry out multiple tasks with a single command, such as finding upcoming sporting events and then adding them to users' calendars.
Samsung used Qualcomm's Snapdragon 8 Elite Mobile Platform for the entire Galaxy S25 lineup, ditching its own mobile chip Exynos, a major change of strategy for a company that previously used both to have more bargaining power with suppliers.
Using a Qualcomm chip is a setback to the South Korean firm's chip business, which counts its mobile division as one of its major customers.
Samsung did not say why it decided not to use its own chips in the new model.
A person familiar with the matter said Samsung is looking to use the Exynos chip in its foldable phones to be launched later this year.
"The Galaxy S25 series' sale is important at a time when Samsung's foldable phone sales have been stagnating in the face of challenges from Chinese companies," Lim Su-jeong, associate director at research firm Counterpoint, said…
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