• Revenues for quantum dot films and diffuser plates increased 42% YoY in 2024.
• The key drivers were QD-LCD and MiniLED TVs, which accounted for the bulk of the market.
• Counterpoint expects double-digit growth in 2025 too, despite a controversy over low-concentration films in some TVs.
• Notebooks and monitors will grow at an even higher rate but will remain a small segment of the QD market.
• However, the new US tariffs will curb demand for premium displays if they become permanent.
• Material revenues in QD-OLED panels increased 38% YoY but are expected to decline in 2025.

Seoul, Beijing, Buenos Aires, Hong Kong, London, New Delhi, San Diego, Taipei, Tokyo – April 17, 2025

Revenues for quantum dot films and diffuser plates grew 42% YoY in 2024, according to Counterpoint Research’s Quantum Dot Display Technology and Market Outlook Report. The growth was driven by QD-LCD and MiniLED TVs. While the notebook segment remained relatively small last year, its revenues increased 228%, thanks in part to Apple finally adopting quantum dots in its MacBook Pro.

“At the end of last year, we revealed that the new M4 MacBook Pro used quantum dots instead of phosphors,” said Associate Director Guillaume Chansin, adding, “Apple never had quantum dots in its displays before, so this decision showed that the technology had met its performance and cost requirements. This also solidified quantum dots as the best color conversion solution for high-end MiniLED displays.”

However, there is a controversy that has rocked the industry in recent months. Several TV brands have been accused of misleading consumers by using negligible amounts of quantum dots in models clearly labeled as “QLED” or “Quantum Dot MiniLED”. Two class-action lawsuits have been filed in the US against TCL and Hisense, which could undermine confidence in their products in the short term. This could also lead to more transparency from TV makers and a standardized definition for QLED. Despite the controversy, demand for quantum dot films and diffuser plates is still expected to grow, with an estimated 27.5% YoY increase in 2025 revenues.

However, the newly imposed tariffs in the US are set to make a dramatic impact on imports from Asia, including TVs. If the tariffs are maintained for a prolonged time, retailers will have to increase prices, which in turn will curb demand for premium displays. At this time, there is still no clear visibility on the level and duration of tariffs.

Quantum dots are also found in QD-OLED panels manufactured by Samsung Display. Thanks to additional production capacity, revenues for quantum dot materials in QD-OLED increased by around 38% in 2024. Although Samsung Display has announced plans to increase shipments of monitor panels by 50% in 2025, capacity remains limited and so we expect lower shipments of TV panels. The company has also started to implement an ink recycling technology to reduce its consumption of quantum dots. As a result, material revenues are expected to decline in 2025.