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Insight
CES 2025: Auto Industry Looks for Emotional Connect
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January 17, 2025

Author

Claudia Krehl

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Claudia is an Associate Director at Counterpoint Research based in the UK. At Counterpoint, she leads Primary Research across coverage areas as well as AUTO. Claudia has over 15 years of experience in research, human factors, and UX accumulated in automotive companies, including Jaguar Land Rover, ARRIVAL and OLA Electric, and most recently in industry research at TechInsights. Claudia holds a PhD in Human Factors and an MSc in Management of Information Technology both from Nottingham University in the UK.