Microsoft’s Agent Store Aims to be App Store of AI

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Jun 11, 2025
  • The Agent Store could do for AI what app stores did for mobile — unlock mainstream, scalable adoption.
  • Pre-built, task-specific agents remove the development barrier, letting teams plug AI directly into real workflows.
  • Enterprise-ready governance through Entra makes deploying agents secure, manageable and compliant from day one.
  • By focusing on specialized agents over general assistants, Microsoft is shaping a more modular, outcome-driven AI future.

One of the key announcements at Microsoft Build 2025 was the launch of the ‘Agent Store’, a new marketplace for ready-to-use AI agents designed to perform specific business tasks. These agents work within Microsoft’s ecosystem, including Copilot Studio, Microsoft 365 and Power Platform. The store allows developers, partners and internal teams to publish, share and deploy agents that can be tailored to different workflows.

The announcement signals a shift in how organizations can adopt AI. Instead of building solutions from scratch, teams can now use pre-built agents to test and scale AI faster across departments.

User Journey on Microsoft AI Agent Store

User Journey on Microsoft AI Agent Store

What are AI agents and why do they matter?

AI agents are task-focused programs that take action based on instructions or context. Unlike traditional copilots that focus on answering queries, agents can initiate workflows, send updates, or automate tasks independently. They are built to work across apps and services, minimizing the need for constant user input.

As enterprise needs evolve, this modular approach to AI is proving to be more effective. These agents are easier to manage, more consistent in their behavior, and can be deployed for targeted use cases.

How does Agent Store work and how can businesses use it?

The Agent Store is available within Copilot Studio and includes agents created by Microsoft, partners and enterprises. These agents are built for scenarios like onboarding, scheduling, document summarization and CRM follow-ups. Businesses can browse the store, test agents and either use them directly or modify them to suit internal needs.

The agents are built to work across Microsoft tools like Teams, Outlook and SharePoint. Through Microsoft Entra, IT admins can manage access, permissions and data policies, making the system secure and enterprise-ready and helping ensure that agents are introduced into existing workflows without adding risk.

Teams can now deploy automation more easily. An HR team can use an agent to respond to employee queries while IT could automate support ticket updates. These agents help reduce manual work and bring consistency to everyday operations.

Why does this matter for enterprise AI adoption?

Many companies are still figuring out how to scale AI beyond pilots and prototypes. The Agent Store addresses this by offering a practical, low-friction path to broader adoption. Instead of waiting for custom solutions, teams can start with available agents and build from there.

By shifting focus from general-purpose assistants to purpose-built agents, Microsoft makes it easier to track performance, enforce security and deliver measurable value. For enterprises, this helps bring AI closer to where real work happens and turns it from an experiment into a long-term tool.

What comes next and why it’s worth watching?

The Agent Store is just getting started but it lays the foundation for more distributed, action-oriented AI in the workplace. As more agents are created and shared, companies will have access to a growing library of tools tailored to industry needs.

We will likely see deeper integrations, better orchestration between agents, and more options to use them across third-party systems. For businesses, this represents a more modular and manageable way to bring AI into the core of their operations not just as a support tool, but as part of how work gets done.

Summary

Published

Jun 11, 2025

Author

Team Counterpoint

Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.