GenAI set to capture smartphone market; share hits 4% in 2023

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Dec 20, 2023

The share of GenAI smartphones will be 4% of the market in 2023 and is likely to double next year, according to the latest report by Counterpoint Research.

The preliminary data shows generative AI (GenAI) smartphones will see shipments rising to over 100 million units in 2024, the report “GenAI Smartphone Shipments and Insights” from Counterpoint Research’s Smartphone 360 Service says.

Notably, Samsung had earlier highlighted the use case of its Galaxy AI on smartphones. Companies like Qualcomm, says Counterpoint, will likely capture over 80% of the GenAI smartphone market for the next two years.

Counterpoint research director Tarun Pathak says: "The share of GenAI smartphones in the overall smartphone market will be in single digits through next year. But those numbers will not accurately reflect the amount of excitement and marketing hyperbole we are expecting to see.” Read more

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Dec 20, 2023