TWS Biggies Focus on Differentiation to Beat Competition
The global TWS market recorded shipments of about 300 million units in 2021. This figure is expected to continuously increase till 2025. Sales in…
Low-end Models Drive Rebound of Global TWS Shipments in Q2 2022
Under $50 low-end models led market growth. Low-end models absorbed the replacement cycle with decent quality. The $100 and above segment’s share…
Chinese OEMs Push Fast-Charging as Differentiating Factor
Chinese OEMs like Xiaomi, vivo and OPPO are betting big on fast-charging smartphones. They have released models that support more than 65W fast…
Brand and features beat price in TWS market
As competition in the TWS market intensifies, product portfolios are changing. OEMs that mainly focus on low-priced products, like Xiaomi and JBL are…