Overview:
Our Q4 2023 Market Monitor report has been published. We release one infographic each quarter to summarize the smartphone market activities in a single page.
Some quick observations on the smartphone market:
- The global smartphone market grew by 7% YoY and by 8% QoQ in Q4 2023 to reach 323.2 million units.
- Apple grew by 2% YoY, overtaking Samsung for the top spot in Q4 2023.
- Samsung, meanwhile, declined by 9% YoY, losing share to Apple in the premium segment, to Chinese OEMs such as Xiaomi in the mid-tier segment and to Transsion brands in the entry-level segment.
- Samsung, nevertheless, retained its position as the world’s top smartphone player in annual terms.
- Among the top five smartphone brands, Xiaomi grew the most in Q4 2023 at 23% YoY to reach 40.7 million units.
- HONOR experienced a healthy double-digit growth of 27% YoY, whereas Huawei grew in triple-digits, the only top-10 OEM to do so.
- In terms of regional performance, the Middle East and Africa (MEA) exhibited the highest annual shipment growth while Europe experienced the highest decline.
Table of Contents:
- Global Smartphone Shipments Market Share
- Regional Smartphone Market Share
Number of Pages: 1
Published Date: February 2024