ABOUT

Counterpoint provides data-driven, analyst-led tech market intelligence to help you make better decisions.

Overview

Passionate about Technology with Deep Experience

Counterpoint's founders have not only worked as analysts with some of the largest and best-known market research firms at the time but also held management roles in leading tech companies.

Observing the output of several analyst firms, the founders realized there could be room for improvement and innovation. This resulted in the founding of Counterpoint, a firm focused on helping businesses make better decisions. Since then, all our activities, whether content, delivery or after-sales support, have revolved around this singular purpose.

ACCURATE

With industry-leading accuracy and reliability, we help clients make better decisions by delivering key insights fast. We provide essential information through swift report delivery.

EXPERT

Our analysts bring diverse, deep experience to deliver practical, strategic insights. Clients can also consult our analysts directly with questions.

GLOBAL

Our global footprint lets us gather industry intelligence worldwide. We deliver accurate, comprehensive reports that quantify risks and opportunities.

Research Activities in High-tech Industry

We build the information assets you need to fully understand the available options. We then package the information in ways that suit you best.

Connected devices, digital consumer goods, software and applications, and other related topics

Emerging and disruptive technologies

Internet of Things (IoT)

Tailored research as well as syndicated reports

Seminars and workshops for companies and institutions

Consulting and customized project work on above topics

Counterpoint provides a diverse range of reports and insights

Counterpoint also means "usage of contrast or interplay of elements in a work". At Counterpoint Research too, we strive to cover a topic from all angles and understand the interplay between different factors to make our research clear, comprehensive and precise.

Research Services

We provide access to a global team of experienced analysts and regular delivery of research reports. We have the world's largest research team dedicated to mobile technology. The senior team members have an average of over 15 years of experience working at renowned companies like Qualcomm, Samsung, Nokia, NEC, Philips, TSMC, Vodafone, Microsoft, Intel and many more.

Provide insights and advice for business leaders

Cover the core of tech industry

Strategic investment analysis

Portfolio planning support

Consulting

Counterpoint provides a diversity of responses to industry trends. We don't support a standardized approach and instead prefer tailored guidance. Our support across various sectors consistently yields positive and actionable outcomes.

Market entry strategies

Key partner selection

Strategic investment analysis

Portfolio planning support

Marketing Engagement

Counterpoint supports client marketing by helping bring stories to life with our research. We leverage our data, analysis, platforms and networks to develop and deliver various kinds of media assets that help educate the market and provide value to product marketers.

White Papers

Webinars

Podcasts

Semiconductor Professionals

We combine our detailed and constantly updated mobile device sales database with our comprehensive specification database to provide detailed tracking of core components across multiple dimensions. We also track the contract design and manufacturing sectors.

Provide detailed sales information, trends and strategies

Gain insights into ODM dynamics

Track key component vendors across segments and price bands

Mobile Operators

Many mobile operators come to us for consultations on their procurement strategies. We combine our detailed and constantly updated mobile device sales database with our comprehensive specification database to provide accurate projections.

Understand where to optimize costs

Discover new opportunities in vendor and partner ecosystem

Provide detailed sales information, trends and strategies

Provide accurate component pricing and BOM analysis

Smartphone Professionals

Being in the largest electronics segment can be challenging as new technology springs up every other day and competitors move fast to fill in gaps and benefit from opportunities. We provide insights that help both your strategic and operational decisions. Our detailed information and analysis will help you neutralize threats and take advantage of future opportunities.

Help take advantage of future opportunities

Provide insights that help strategic and operational decisions

Help neutralize threats

Report Purchases

We also provide off-the-shelf reports on the smartphone, IoT, semiconductor and technology markets, besides our typical subscription services.

Software and Services

We provide a holistic ecosystem-level view of the key stakeholders in the mobile and tech industry. We track major stakeholders' KPIs with market sizing, trend and competitive analysis for specific ecosystems. Different ecosystems we track include location, components, service providers, mobile commerce and more.

Provide accurate information for development and testing

Provide insights that help strategic and operational decisions

Integrate detailed databases

Provide continuous updates

Your satisfaction our priority

We provide data on major countries such as the US, China and India on a weekly, monthly and quarterly basis from the industry's largest and most experienced team of analysts. Based on our rich experience, we do not simply read numbers but read the meaning and insights contained within them and provide crucial information to customers.

Information

Insight

Strategy

Analysis