Global In-Car Wireless Smartphone Charging: A Rapidly Expanding Market
USA leads in in-car wireless charging sales, followed by China and Europe.
Developing regions are driving growth in in-car wireless charging technology adoption.
China-based suppliers provide more than half of the wireless charging modules for the global automotive market.
The global adoption of in-car wireless smartphone charging grew by 6% points, rising from 48% in 2023 to 54% in 2024, surpassing a 50% sales penetration rate worldwide, according to Counterpoint Research’s Global In-car Wireless Charging Tracker, Q4 2024. Regionally, the US is the largest market for wireless charging, followed by China and Europe.
Once exclusive to premium vehicles, in-car wireless charging is rapidly becoming a standard convenience feature across all vehicle segments. This technology eliminates the need for various charging cables, contributing to a cleaner and more organized cockpit. Additionally, many in-car wireless chargers now support multiple devices, including smartphones, TWS earbuds and smartwatches, enhancing the overall connected and user-focused experience.
The introduction of the Qi 2 wireless charging standard, which offers a more reliable and efficient charging experience, combined with the ongoing “premiumization” of smartphones, is expected to further drive adoption. In addition, the Qi wireless charging standard continues to evolve, with the Wireless Power Consortium announcing Qi 2.1 at CES 2025. As wireless charging becomes more common in smartphones, the demand for in-car wireless chargers is also set to rise.
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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.