China’s remarkable growth in the automotive sector is evident with active transitions to EVs and connected cars. Chinese consumers are at the forefront of this growth, demanding more features, personalization and an overall immersive feeling in their cars. Recognizing this, Counterpoint Research and Dolby conducted a survey among China’s car owners and prospective buyers to understand their thoughts on an in-car entertainment experience.
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Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research report as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand.
