Top

Mexico Smartphone Shipments Plunge 21% YoY in Q4 2022

  • Samsung remained the market leader with a 27.1% share, followed closely by Motorola with 22.6%.
  • OPPO took the third spot in the Mexican smartphone market for the first time.
  • 5G smartphones captured a 21% share of the market in Q4 2022.

Buenos Aires, San Diego, New Delhi, Hong Kong, Seoul, London, Beijing – March 28, 2023

Going through one of its toughest years, Mexico’s smartphone market saw its shipments fall 21% YoY in Q4 2022, according to the latest data from Counterpoint Research’s Market Monitor service. The total addressable market (TAM) too decreased by 7% YoY.

Commenting on the market dynamics, Principal Analyst Tina Lu said, “Mexico is the second biggest smartphone market in the Latin American region. With its low import taxes and no entry barriers, Mexico is also the favorite market for many OEMs to launch their Latin America operations. But it still has its caveats, like the operators that dominate the channel, especially Telcel.”

Lu added, “High inflation combined with political turmoil has led consumers to delay their smartphone purchases. On the other hand, many sales channels were still carrying high inventory in Q4. All this led to a sudden drop in shipments. The market is not expected to return to growth in H1 2023 due to continued economic turbulence and H1 2022 shipments being high. It is more likely to remain flat and grow 1-2% in the best case.”

Commenting on the performance of OEMs in the market, Vice President of Research Peter Richardson said, “The shipment drop has also led to increasing brand concentration. In Q4 2021, the top five players represented 78.7% of the total shipments, while in Q4 2022, the top five, with slightly different players, represented 84.2% of the total shipments. Bigger players with stronger brand recognition managed to keep shipping, while the smaller brands felt the impact of a falling market more strongly.”

Top Smartphone OEMs’ Market Share in Mexico, Q4 2022 vs Q4 2021

Mexico Smartphone OEMs’ Market Share, Q4 2022 vs Q4 2021Source: Counterpoint Research Q4 2022 Market Monitor

Market Summary

  • Most OEMs’ volume decreased YoY but increased in share as the overall market declined.
  • Samsung’s volume decreased YoY but increased in share, maintaining the brand’s top position in the market. Samsung’s share increased thanks to its larger portfolio and volume in the entry-level price segment.
  • Motorola, which has led the rankings from time to time, finished second as its shipments contracted following efforts to decrease inventory.
  • OPPO, which was relaunched in Mexico less than three years ago, was the only brand to manage a marginal YoY growth in shipments. However, OPPO’s success in the country is very dependent on Telcel. It is slowly opening to other carriers.
  • Apple managed to sustain its shipments YoY. Keeping the iPhone 11 alive in the region has driven its volume and share.
  • ZTE’s volume dropped significantly, impacted by increased competition from leading brands.
  • Xiaomi’s high inventory that it had been carrying since Q2 2022 pushed it out of the top five in Q4 2022.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the technology, media and telecom (TMT) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

 Analyst Contacts:

Tina Lu

Andres Silva

 

Peter Richardson

 

Follow Counterpoint Research
press@counterpointresearch.com       

Related Posts

 

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Apple Snack Pack

PREMIUM

Understanding iPhone

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.