Global Smartphone Shipments Share – Last Eight Years of Winners & Losers

Global Smartphone Shipments Share – Last Eight Years of Winners & Losers

Published date: March 1, 2023

Source : Counterpoint Research Market Monitor


Brand 2015 2016 2017 2018 2019 2020 2021 2022
Samsung 22% 21% 20% 19% 20% 19% 20% 21%
Apple 16% 14% 14% 14% 13% 15% 17% 18%
Xiaomi 5% 4% 6% 8% 8% 11% 14% 12%
OPPO 3% 6% 8% 8% 8% 8% 10% 9%
vivo 3% 5% 6% 7% 8% 8% 9% 8%
Huawei 7% 9% 10% 14% 11% 10% 2% 2%
  • The global smartphone market declined 19% YoY to reach 302.6 million units in Q4 2022.
  • India’s smartphone shipments dropped 30% YoY and 31% QoQ. The decline in entry level and budget segments which faced supply constraints in beginning of year and then witnessed lower demand throughout the year.
  • China smartphone market dropped 16% YoY but grew 2% QoQ in Q4 2022. Apple market share in China increased to 22% to become China’s biggest OEM.
  • LATAM’s smartphone shipments dropped 14% YoY but increased 6% QoQ. In 2022, Samsung and Motorola emerged as the leading smartphone brands in LATAM, capturing 39% and 24% market share respectively – a testament to their strong foothold in the region’s mobile industry.
  • Apple registered its highest shipment in North America to reach 22.3 million followed by China with 15.7 million units.

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