Webinar: The Push Towards Premium: Changing Smartphone Preferences and the Technologies Behind Them

Over the past five years, the smartphone market has been evolving towards more premium offerings, helped by technology advancements across various components as well as consumer willingness to pay more for their devices – especially across emerging markets.

Counterpoint Research, TECNO, MediaTek, and Forbes will discuss trends highlighting the shift towards more premium smartphone features and segments.

We will share numbers and context highlighting the sharp upward shift of smartphone features like cameras, SoC processors, memory, screen materials, and batteries. We will also share how current trends are helping brands like TECNO rise in prominence, as they further consolidate their position in the global top ten by releasing their second-generation flagship, the Phantom X2. We’ll provide some teasers and highlights on the device’s capabilities – especially its camera.

This webinar is accompanied by a Whitepaper entitled “Brand Story: The Rise of TECNO”. All webinar registrants will be emailed a copy on November 22.

Click below to register for the webinar:

Host and speakers:

Peter Richardson 

Vice President



Tarun Pathak 

Research Director


Anku Jain 

Managing Director


Jimmy Hsu 

Deputy Director

Image R&D Center

Russell Flannery

Editor at Large


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