Telecom Operators are Embracing Perplexity to Gain an Edge

Sep 12, 2024

Overview:

Perplexity, a rising rival to Google, is leveraging its AI-driven search engine to disrupt the traditional search industry by positioning itself as a conversational answer machine. The company has been turning heads, particularly in the telecom sector, where the leading operators, such as Softbank, SK Telecom and Deutsche Telekom, are lining up to collaborate.

Counterpoint believes the partnerships between Perplexity and telecom operators are a win-win, driven by mutual benefits and strategic advantages. This report examines the motivation of telecom players for investing in Perplexity.

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