This report analyzes the fluctuation in the number of countries where Samsung held the top-ranking position from its 2021 performance through 2023. Samsung’s leading position which showed growth from 2021 to 2022, is now anticipated to diminish this year. Notably, the rise of budget brands is challenging Samsung’s dominance in the emerging market. The report offers insights into which countries Samsung is poised to relinquish its top spot and shed light on brand dynamics.
Published Date: October 2023