Global GenAI Capable Smartphone Report, Q1 2024


This report highlights the latest trends in the GenAI segment for smartphones. It provides an insightful view of the changing trends in the GenAI smartphone market, categorized by brand, price band, and region. The report also includes the best-selling GenAI smartphones and their key GenAI features.

GenAI-capable smartphones contributed 6.1% to global total smartphone sales in Q1 2024, up from 1.3% in Q4 2023. During the quarter, more than 30 GenAI-capable smartphones were offered by 11 brands. Most of these devices were premium.

Samsung was the number one GenAI-capable smartphone brand in Q1 2024 with a 58% market share, thanks to the strong performance of the S24 series. The success of the S24 series can be attributed to Samsung’s early refresh of the line and its efforts in generative AI (GenAI) technology. The S24 series was the first to reach the market with advanced GenAI features and capabilities, allowing users to create unique content and experience a new level of interaction with their smartphones. GenAI capabilities have opened up a new opportunity for Samsung, which will possibly drive market growth in the coming years.

Time period: Q4 2023 to Q1 2024

Table of contents:

  • Global GenAI Capable Market Insights
  • Global GenAI Capable Smartphone Overview
  • Global GenAI Capable Smartphone – Sell-through Volume, Market Share & Contribution
    • Global GenAI Capable Smartphone Trend – by Brand
    • Global GenAI Capable Smartphone Trend – by Price Band
    • Global GenAI Capable Smartphone Trend – by Region
  • Global GenAI Capable Smartphone Top Models & Specs
    • Best Selling GenAI Capable Smartphones
    • Flagship GenAI Capable Smartphone Spec & GenAI Features

Published Date: May 2024



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Senior Analyst

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