Overview:
boAt was the largest TWS brand in the Indian market with a 40% share in Q2 2023. The brand is gradually taking steps to increase its presence in the smartwatch category. In this report, we deep dive into boAt’s business strategy, market & channel performance by shipments & ASP, along with revenue analysis for its key product segments. Additionally, this report includes the company’s notable milestones, partnerships over the years, key strategies, and celebrity endorsements.
Table of Contents:
- Key Takeaways
- boAt – At a Glance
- boAt Overview
- Timeline & Key Milestones
- Product Lines and Key Products
- TWS Product Portfolio Analysis
- Smartwatch Product Portfolio Analysis
- Segment Performance
- Revenue Breakdown by Segment
- Shipment Breakdown by Segment
- ASP Trend by Segment
- Best-Selling Models by Segment
- Channel Distribution Analysis
- SWOT Analysis
- Competitive Strategies
- Business Strategies
- Promotional Strategies
- Key Partnerships
- Forecast by Segment
Number of Pages: 28
Published Date: September 2023