Transsion Prepares to Become the Top Smartphone Brand in Philippines
Overview: The Philippines’ smartphone market has traditionally been dominated by Samsung and realme. However, over the last two years, Transsion’s sub brands Infinix and TECNO have challenged the status quo. Both have rapidly grown to account for almost one-third of the Philippines smartphone market. This Four Pager delves into the reasons for the growth of Transsion and what the future holds for it.
Table of Contents:
What is the Status Now?
How Transsion Successfully Targeted the Mass Market in the Philippines?
- Economic Issues & Timing
- Price Segment
- Specs
- Growth of internet along with a youthful demographic
- Rising e-commerce
- Connect through gaming
- Word of mouth recommendations
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