Smartwatch Shipment Forecast by Brand and Region, May 2025 Update
Overview: Global smartwatch shipments fell 2% YoY in Q4 2024, marking the fifth consecutive quarter of YoY decline in global smartwatch shipments. HLOS smartwatch shipments increased 2% compared to the year-ago period. Among major brands in the HLOS smartwatch market, Apple and Samsung witnessed a YoY decline in shipments by 9 and 18%, respectively. Huawei, Garmin, and Xiaomi drove the growth of the HLOS smartwatch shipments.
By region, a significant slowdown in the growth of India's once-booming local smartwatch brands along with a decline in NAM region contributed to the overall fall of the smartwatch market.
We expect the India market to slightly recover and remain flat in 2025. Due to intense competition and lower margins, fewer new entrants are expected to the market in 2025. OEMs are expected to focus more on higher price segments with more accurate sensors and features to gain the consumer demand
This Excel report provides the smartwatch shipment forecast by key brands and regions until 2028 including its ASP.
Table of Contents:
- Definition of Smartwatch
- Key Assumptions
- Global Shipments and Value by Brand
- Regional Shipments and Value
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Author
Balbir Singh
Balbir Singh is a Global Smartwatch analyst and consultant, specialized in the evaluation and assessment of leading market players' performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as a Knowledge Management Associate in ZS Associates.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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