Overview: Apple has tried to enter the smart home category multiple times in the past, whether it is the Apple TV box or HomePod or HomeKit, but all these attempts resulted in limited success. In fact, during the Steve Jobs era, Apple reportedly also worked on a touchscreen TV that would sync with other devices. If we look at the smart home segment, the promise is a futuristic, proactive and intelligent home like that shown in the iconic animation series “The Jetsons”. However, that future is distant. Apple is reportedly again planning to expand its offerings in the smart home segment with a camera and a smart home display. This report analyses why Apple is entering these segments and how smart home can be the ultimate Apple Ecosystem Lock-in.
Table of Content:
- Why is Apple planning to enter smart home category?
- Expanding product portfolio along with Apple Intelligence can become the ultimate lock-in
- Apple slowly building smart home intelligence foundation with Matter
- A lot hinges on Apple Intelligence
Published Date: February 2025
...Existing Subscriber?
Sign in to continue reading
New to Counterpoint?
Register to our service
Category
Industry
Consumer Electronics , IoT
Service
Report Type
Report
Time period
Other
Contact us
Author
Varun Mishra
Varun is a Senior Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Apple. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelor's degree from Coventry University, UK.
Related Research
Dec 19, 2024
Jan 27, 2025
Jan 23, 2025