Qualcomm Enables Generative AI for Automotive Connected Services
Overview: At Qualcomm’s 2025 Automotive Workshop, the company described how Qualcomm’s edge AI solutions could help vehicle owners more easily use connected services, increasing user engagement. In addition, Qualcomm also detailed how its Car-to-Cloud platform can help OEMs address the challenge of implementing and delivering personalized services to connected cars. This report describes the company’s approach to edge AI and connected services and how Qualcomm sees these two areas intersecting in the future.
Table of Contents:
- Overview of Qualcomm’s Generative AI Strategy
- Qualcomm Addresses the Implementation and Engagement Challenges
- Compound AI: AI Orchestration at the Edge
- Analyst Take
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Greg Basich
As Associate Director at Counterpoint Research, Greg Basich focuses on the automotive industry. Prior to joining Counterpoint Research, Greg worked at TechInsights and Strategy Analytics for a combined 11 years, providing market intelligence and advisory services to companies in the automotive electronics market and related verticals. Prior to his career as an analyst, Greg was a business-to-business journalist at Bobit Business Media for 13 years, focused on automotive interiors, aftermarket electronics, and the fleet market. Greg holds a bachelor’s degree in economics from the University of California, San Diego.
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