Overview:
US Smartphone sales during Black Friday Week 2024 (November 24-30) increased 2% YoY to reach 3.15 million units, as most channels improved or maintained similar smartphone deals YoY. In many channels, flagship devices from Apple, Google and Samsung had discounts of $1,000 or more. Google performed well with sales increasing 15% YoY during Black Friday week driven by the popularity of its four Pixel 9 series models. The Pixel 9 Pro XL accounted for about 50% of Google’s sales during the week. Apple’s sales rose 4% while those of Samsung remained relatively flat.