India’s Smartwatch Market Dipped 33% in Q1 2025, the Fourth Successive Quarter of Decline
Report overview: India’s smartwatch shipments declined 33% YoY in Q1 2025. This was largely driven by softening demand in the budget segment and inventory corrections across major brands.
India’s smartwatch shipments fell 33% YoY as demand in the budget segment continued to decline.
The number of active brands shrank from approximately 80 in 2024 to 58, showing signs of early consolidation.
Shipment of premium smartwatches, priced above ₹15,000, grew by 16% YoY, highlighting a shift toward feature-rich wearables with precise health tracking.
Indian brands captured over 91%, reaffirming their stronghold in the market.
A 2% YoY recovery in 2025 is anticipated for the smartwatch market, fuelled by advancements in health tracking.
No. Of Pages: 3
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Category
Industry
Consumer Electronics
Service
Report Type
Report
Time period
Quarterly
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Author
Mahima Jatwala
.Mahima Jatwala is a Research Associate at Counterpoint, specializing in Smartphones, and Smart Wearables. She holds an PGPM in Marketing from IBS and a Bachelor of Commerce degree from Calcutta University. With over three years of experience, Mahima has developed expertise in analyzing technological advancements and market trends within the device ecosystem.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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