Global Smartwatch Market Analysis (Custom Report) – Q1 2025

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Jun 4, 2025

Overview: Global smartwatch shipments declined by 2% YoY in Q1 2025. This marks the fifth consecutive quarter of YoY decline in global smartwatch shipments. The decline was fueled by shipment drop from Apple, Samsung, and a slowdown among India’s leading brands, such as Noise, Fire Boltt, and boAt. In contrast, Huawei, Xiaomi, and BBK (Imoo) saw shipment increases. Xiaomi achieved the fastest growth among the top 5 brands in Q1 2025. However, the global smartwatch revenue grew YoY, owing to the revenue growth witness in all the top 5 brands, except Apple.

Table of Contents:

  • Smartwatch Shipments Trends
    • By Device Type
    • By OEM
    • By Price Band
    • By Region
  • Smartwatch Spec Analysis
    • Chipset
    • Operating System
    • Connectivity
  • Smartwatch Latest Trends
  • Smartwatch Chipset Market Analysis
  • Market Intelligence Tracker
  • Smartwatch Market Forecast
...

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Category

Industry

IoT

Report Type

Report

Time period

Quarterly

Summary

Published

Jun 4, 2025

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Author

Balbir Singh

Balbir Singh is a Global Smartwatch analyst and consultant, specialized in the evaluation and assessment of leading market players' performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as a Knowledge Management Associate in ZS Associates.

Anshika Jain

Anshika is a Senior Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.