Counterpoint’s Evaluation of Made by Google 2024 Hardware After Extensive Use: Compelling Devices for a Broad Range of Users
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Jan 16, 2025
Google’s unveiling of the Pixel 9 smartphone series, the latest Pixel Buds, and an updated Pixel Watch shows that the company is thinking about most of its consumer devices in a cohesive way. The brand’s portfolio is now better positioned to compete with those of direct hardware competitors in Western markets like Apple and Samsung. The Pixel 9 has a refined design, diverse display size options, and enhanced build quality, while the latest wearables add customer choice along with innovative features and seamless Gemini AI integration.
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Gerrit has 17 years of experience in the telecoms and consumer electronics industry. With a long history of covering the global smartphone market, he provides clients with strategic insights and advice impacting short and long-term business needs and decisions. Before joining Counterpoint Research, he spent over a decade at iSuppli, IHS/Markit and finally Omdia, before a short stint at GfK Boutique.
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